ZoomInfo Launches “Targeted Audiences” to Optimize Accuracy and Performance of Ad Campaigns


VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ:ZI), a global leader in go-to-market intelligence solutions, today announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability target their ideal customers with unprecedented precision. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data enables advertisers to leverage business contacts and company information to create campaigns with unparalleled accuracy and improved performance.

Digital agencies and marketers typically struggle to collect comprehensive, high-quality B2B audience data. The most widely available contact information for businesses and their employees is either inaccurate, incomplete, or outdated, which means many digital agencies and marketers are sending their messages to the wrong people.

Targeted Audiences provides personality-based demographics such as department and management level. It also offers in-depth B2B insights, including company firmographics such as revenue, employee size, workforce growth, and industry. These new audience filters allow marketers to deliver their messages to the right people at the right time.

With Targeted Audiences, marketers can now leverage data from people and individual contributors to identify audience segments they previously couldn’t create. For example, colleges and universities can identify individual contributors and managers who work at companies that offer tuition reimbursement. Luxury brands that want to connect with senior executives in companies with more than 100 employees can reach their target market with precision. For the first time ever, financial advisory firms can target ads to all director-level employees at companies that have recently gone public.

“Targeted Audiences enables marketers to create strategic campaigns based on contact and company information and creates new levels of granularity in B2B audience data that have never existed in the market,” said Henry Schuck, founder and CEO of ZoomInfo.

For more information, visit the ZoomInfo Target Audiences page.

About Zoom Info

ZoomInfo (NASDAQ: ZI) is a go-to-market intelligence solution for more than 15,000 businesses worldwide. The ZoomInfo platform enables B2B sales, marketing and recruiting professionals to achieve their goal by combining best-in-class technology with unparalleled data coverage, accuracy and depth of company information and contacts. With built-in integrations across workflows and technology stacks, including leading CRM, sales engagement, marketing automation, and talent management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for his clients. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notification program, the company is a registered data broker with the states of California and Vermont. Learn about ZoomInfo’s commitment to compliance, privacy and security. For more information on our industry-leading Go-To-Market Intelligence solution and how it helps sales, marketing and recruiting professionals, please visit www.zoominfo.com.


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