A new music video-style campaign celebrates a new perspective on healthcare, showing that with the right tools, booking quality care doesn’t have to be filled with fear or frustration
NEW YORK, March 28, 2022 /PRNewswire/ — Zocdoc, the leading digital healthcare marketplace that makes it easy for people to find and book in-person or virtual care from quality physicians in over 200 specialties and +12,000 insurance plans, in partnership with creative agency 72andSunny Los Angeles, today announced a new national television ad campaign. Inspired by the desire to show the joy and jubilation of people who “Get Your Docs in a Row”, the ads reverse the fear and frustration associated with finding a new doctor and encourage people to get involved with enthusiasm. in the search for good care. through Zocdoc.
Directed by acclaimed music video director Hannah Lux Davis, the campaign features four unique music video-style ads with a catchy jingle and retro vibe, titled Booking, Vetting, Insurance and Brand. The 30-second spots present a new perspective on the process of finding the right doctor, showing different characters celebrating their successful use of Zocdoc to book the quality care they need. These advertisements will be aired on national television.
“The healthcare system can be painful and frustrating, and healthcare advertising often reflects this dark tone, with advertisements solemnly highlighting serious health issues and treatments. patients getting care. We hear from patients all the time that Zocdoc’s product makes healthcare less scary, and we wanted our ads to do the same.” said Richard Fine, commercial director of Zocdoc. “The ‘Get Your Docs in a Row’ campaign is the opposite of intimidating, it’s inviting. It’s accessible and joyful. We want to celebrate patients’ victory over an arduous process in a way that is unique to the product. of Zocdoc.”
Zocdoc is a trusted partner for consumers in a complex healthcare system. It’s the only place where patients can find the right provider for their healthcare needs among +200 specialties and +12k insurance plans, view open appointment slots in real time, read reviews of verified users and instantly book appointments online, with quality providers, for in-person or virtual care.
“Working with Zocdoc brought out what 72andSunny does so well: making technology emotional. In this case, putting on an undeniably fun soundtrack in search of the perfect doc,” said Michael Flannery, Creative Director, 72andSunny Los Angeles.
ABOUT ZOCDOCZocdoc is a leading digital healthcare marketplace for in-person or virtual care. Every month, millions of people use our free service, through Zocdoc.com or the Zocdoc app, to find network doctors, instantly book in-person or virtual appointments, read reviews from verified users, receive reminders for upcoming appointments and preventive health checks. , and more. With a mission to empower the patient, Zocdoc’s platform delivers the accessible and simple experience they expect and deserve.
ABOUT 72ANDSUNNY72andSunny is a global creative agency that believes in winning creativity. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. 72andSunny has been recognized as one of Fast Company’s Most Innovative Companies for two consecutive years, twice winner of “Agency of the Year” for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. For more d information, visit 72andSunny.com.
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