Uganda: Launching a campaign to eliminate gender-based violence in the advertising industry


Fireworks Advertising has launched a campaign called “SeeTheUnseen” with the aim of eradicating gender-based violence (GBV) in the advertising and communications industry.

Addressing guests at the campaign launch, at the Fireworks Group headquarters in Ntinda, Kampala, Frank Muthusi, the group’s Managing Director, underscored the importance for the advertising industry in the fight against GBV in their workplace.


“As we launch this campaign today, I urge you all to see the invisible, reflect on yourselves and reform if you have in any way been a catalyst for gender-based violence” , Muthusi said.

He noted that gender-based violence is a serious problem in the industry as it negatively impacts the profitability of advertising agencies.


“The Gender Seal is awarded to organizations that have achieved a certain level of equality and have demonstrated their commitment and efforts to eliminate gender-based violence and all its manifestations within an organization,” Muthusi said. , also president of the Uganda Advertising Association.

Beatrice Mugambe, Senior Gender Adviser at the United Nations Development Program in Uganda (UNDP), reiterated UNDP’s position on ending violence against women and girls.

“Globally, the European Union (EU) and the United Nations (UN) have embarked on a multi-year programme, called the Spotlight Initiative, focused on ending violence against women and girls (VAWG ) and Harmful Practices (HP) with Uganda as one of the implementing countries,” she said.

Private Sector Foundation Uganda’s Director of Operations, Grace Nshemeire Gwaku, said the number of women affected by gender-based violence in the private sector is increasing and as such, campaigns like SeeTheUnseen are needed.


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