Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new official game ball of the National Basketball Association (“NBA”) for the 2021-22 season. To view a video of the new advertising campaign, click on the following link https://www.youtube.com/watch?v=YA2I0GvIVdg.
TMG was brought onto the Wilson Mission by Creative Artists Agency (“CAA”), a leading agency at the intersection of talent, content, brands, technology, sports and live events, after working in Successful collaboration on several client missions. CAA Brand Consulting, led by Creative Directors Alex Klein and Desmond Marzette, created a 360-degree Wilson basketball campaign concept, Bonded by Ball, and engaged with Troika to bring the concept to life through design , animation, editing and post-production.
TMG was chosen by CAA and Wilson because of its strong global presence, proven sports branding capabilities and storytelling expertise.
“One of the deciding factors in awarding this mission to TMG was the agencies’ proven work over the years, which has delivered exceptional results for clients,” said Alex Klein, Chief Creative Officer at CAA. “The team has always demonstrated a strong understanding of the strategic direction set by the campaign and we have been impressed with their creative prowess and innovative approach. We’re thrilled about this collaboration with TMG and can’t wait to share how we’ve brought the Wilson Basketball brand to life in a new way.
In collaboration with Wilson, TMG creates a sixty-second hero spot that’s all about connecting people through the game of basketball. A key part of the storytelling, CAA and TMG have developed an innovative format designed to feature brand ambassadors Wilson, 2020 NBA All-Star Trae Young, 2016 first-round NBA Draft Jamal Murray and three-time WNBA All-Star Liz Cambage.
The sixty-second hero spot and accompanying content vignettes will air on all digital media, wherever basketball is played around the world and launch on July 1.
Wilson Sporting Goods Co., in partnership with the NBA, unveiled the league’s new official game ball in June ahead of the NBA’s 75th anniversary season. Wilson’s Official NBA Game Ball made its on-court debut at the 2021 Microsoft Surface NBA Draft Combine, which ran from Monday, June 21 through Sunday, June 27. The multi-year partnership sees Wilson’s return as the NBA’s official basketball supplier, a position that began in 1946 and spanned 36 seasons. Wilson will also be the official ball of the WNBA, G-League, 2K League and Basketball Africa League.
“Wilson Sporting Goods is one of the most iconic brands in the world with bold, forward-thinking leadership,” said Robert Machinist, President and CEO of Troika. “CAA’s longstanding leadership position in sports and entertainment has been inspiring as we have established our relationship and look forward to sharing the power of the Wilson brand with the world.
Based in Chicago, USA, Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high performance athletic equipment, apparel and accessories. The company brings more than a century of innovation, history and heritage to many sports, including racquet sports, baseball, softball, soccer, basketball, volleyball, soccer and golf. New for 2021 is Wilson Sportswear, a performance-based lifestyle sportswear collection that combines Wilson’s heritage and innovation with sleek, modern styling for everyone to live like an athlete. Leveraging player insights to develop products that push equipment and apparel innovation into new territories, Wilson empowers athletes of all levels to perform at their best. Visit www.wilson.com for more information.
Positioned at the intersection of talent, content, brands, technology, sports and live events, CAA creates limitless opportunities for storytellers, trendsetters, icons and thought leaders who shape culture popular. In film, television, music, sports, digital media, marketing and beyond, we represent thousands of actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters , teams, leagues, leaders. , designers, fashion talents, mainstream brands, and more.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that creates short- and long-term value for global brands in entertainment, sports and consumer products. By applying emerging technologies, data science and world-class creativity, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and build brand value. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo, and Coca-Cola. For more information visit www.thetmgrp.com
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