Starting today, the Ram Truck brand and Foo Fighters are teaming up to pay tribute to everyday heroes with the launch of a new multimedia campaign, “Spotlight”, which includes three new videos spanning TV, digital and Ram Truck brand social media.
The campaign will kick off just before Mother’s Day and coincide with the release of “From Cradle to Stage,” a new unscripted series directed by Grohl and inspired by his mother. Virginia Hanlon Grohl and his critically acclaimed book. This comes hot on the heels of the release of “What Drives Us”, a documentary Grohl directed as “a love letter to all the musicians who have ever hopped into an old pickup truck with their friends and left everything behind for the simple reward for playing music”.
“The Foo Fighters’ history with the Ram Truck brand began 25 years ago when they piled into a Ram pickup truck and hit the road in search of a dream,” said Olivier Francois, Global Marketing Director, Stellantis. “Their ability to pursue those dreams was made possible by those who continued to support the group through what turned out to be a once-in-a-lifetime journey. Now we come full circle with the Foo Fighters in a collaboration that recognizes the challenges and celebrates the triumphs of our everyday heroes, especially over the past year, and further reinforces our ‘Built to Serve’ commitment to Ram customers everywhere.”
Tracing back to the #RamBandVan initiative launched in 2018 and decades earlier in the 90s and the band’s original Ram pickup truck featured in “What Drives Us”, the partnership between the Ram Truck brand and Foo Fighters was born out of a shared passion: a desire to enable hard-working musicians to get out and tour, knowing the hardships, financial and otherwise, that come with the popular touring lifestyle. The #RamBandVan program has and will continue to support determined musicians as they get back to doing what they love.
Soundtrack to the Foo Fighters anthem “Making A Fire”, the campaign kicks off with a 60-second long version of “Rock Star” featuring Dave Grohl. Paying homage to Ram truck owner mentors and leaders, the video shows everyday people helping kids overcome their challenges, while Grohl is seen driving his Ram 1500 and listing all the ways it takes to overcome obstacles in the way. of the rock star forward humbly stating, “bringing out the best in them, brings out the best in us.”
Two additional 30-second campaign spots, “Overtime” and “Best Part”, will air on television. A 30-second version of “Rock Star” will also air on television.
Ram Truck’s “Spotlight” campaign was created in collaboration with Austin, TXbased at GSD&M with backing from G7 Entertainment Marketing, who brokered the Foo Fighters partnership.
Ram truck brand
In 2009, the Ram Truck brand was launched as a stand-alone division, focused on meeting truck buyer demands and delivering benchmark quality vehicles. With a full lineup of Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City trucks, the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram continues to outperform the competition and set the benchmarks for:
- 1,075 lb-ft. of torque with Cummins Turbo Diesel
- Towing capacity of 37,100 lbs. with Ram 3500
- First segment 1,000 lb-ft of torque with Cummins Turbo Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
- Improved ride and handling with exclusive rear air suspensions and automatic leveling
- Most of the interior space with the Ram Mega Cab
- The most capable full-size off-road pickup – the Ram Power Wagon
- Ram 1500, America’s most powerful half-ton diesel pickup at 480 lb-ft. of torque, achieves an unmatched 33 mpg highway and offers up to 1,000 miles of range on a single tank of fuel
- The Ram 1500 TRX is the fastest, fastest and most powerful mass-produced pickup in the world
- America’s Most Awarded Light Truck
- Highest owner loyalty of any half-ton pickup
- Over the past 30 years, Ram has the highest percentage of pickup trucks still on the road
Ram is part of the portfolio of brands offered by Stellantis, the world’s leading automaker and mobility provider. For more information about Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and videos at:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck Brand: www.ramtrucks.com
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
For more information, please visit the Stellantis media site for North America at https://media.stellantisnorthamerica.com.