The global contextual advertising industry is expected to reach $631.4 billion by 2027

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DUBLIN, May 19, 2022 /PRNewswire/ — The “Global Contextual Advertising Market (2022-2027) by Approach, Type, Deployment, Industry, Geography, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” report has been added to from ResearchAndMarkets.com offer.

The global contextual advertising market is estimated at $267.4 billion in 2022 and should reach $631.44 billion by 2027 at a CAGR of 18.75%.

Market dynamics are forces that are impacting pricing and stakeholder behaviors in the global Contextual Advertising market. These forces create price signals that result from changes in the supply and demand curves for a given product or service. The forces of market dynamics can be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand and supply. Human emotions can also drive decisions, influence the market and create price signals.

As market dynamics impact supply and demand curves, policymakers aim to determine how best to use various financial tools to stem various strategies aimed at accelerating growth and reducing risk.

Company Profiles

The report provides a detailed analysis of competitors in the market. It covers the analysis of financial performance of listed companies in the market. The report also offers detailed information about recent development and competitive scenario of the companies. Some of the companies covered in this report are Act-On Software, Adobe Systems, Amazon.com Inc, Amobee Inc, Meta Platforms Inc, Flurry Flytxt, Google LLC, IAC (Inter Active Corp), Infolinks Media LLC, etc.

Countries studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United StatesRest of the Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Swiss, UKRest of Europe)
Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emiratesrest of the MEA)
Asia Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, TaiwanRest of Asia Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the global contextual advertising market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the global contextual advertising market using the Ansoff Matrix to provide the best approaches a company can take to improve its position in the market.

Based on the SWOT analysis done on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Why buy this report?

  • The report offers a comprehensive assessment of the global contextual advertising market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and market size projections. Projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The main research is done through interviews, surveys and observations of renowned personnel in the industry.
  • The report includes in-depth market analysis using Porter’s 5 forces model and Ansoff’s matrix. Additionally, the impact of Covid-19 on the market is also presented in the report.
  • The report also includes the regulatory scenario in the industry, which will help you to make an informed decision. The report discusses the major regulatory bodies and major rules and regulations imposed on this industry across various geographies.
  • The report also contains competitive analysis using Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

Main topics covered:

1 Description of the report

2 Research methodology

3 Executive Summary

4 Market dynamics
4.1 Drivers
4.1.1 Increase in Social Media Users and Mobile Advertising
4.1.2 Growing Adoption of Big Data Analytics and AI in Digital Marketing
4.2 Constraints
4.2.1 Privacy issue due to behavioral tracking
4.2.2 Different and strict government regulations
4.3 Opportunities
4.3.1 Increasing constant advancement through AR and VR
4.3.2 Digital Customer Engagement
4.4 Challenges
4.4.1 Technical drawbacks

5 Market Analysis
5.1 Regulatory scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff matrix analysis

6 Global Contextual Advertising Market, By Approach
6.1 Presentation
6.2 Mass Contextual Advertising
6.3 Targeted Contextual Advertising
6.4 Contextual behavioral advertising
6.5 Contextual advertising panels

7 Global Contextual Advertising Market, by Type
7.1 Presentation
7.2 Activity-Based Advertising
7.3 Location-Based Advertising
7.4 Others

8 Global Contextual Advertising Market, By Deployment
8.1 Presentation
8.2 Mobile devices
8.3 Desktop Computers
8.4 Digital billboards

9 Global Contextual Advertising Market, by Industry
9.1 Presentation
9.2 Consumer Goods,
9.3 Retail and restaurants
9.4 Telecom and IT
9.5 Banking, Financial Services and Insurance (BFSI)
9.6 Media and entertainment
9.7 Travel, transportation and automobiles
9.8 Healthcare
9.9 Academia and government
9.10 Others

Global 10 Americas Contextual Advertising Market
10.1 Presentation
10.2 Argentina
10.3 Brazil
10.4 Canada
10.5 Chile
10.6 Colombia
10.7 Mexico
10.8 Peru
10.9 United States
10.10 Rest of the Americas

11 Europe Global contextual advertising market
11.1 Presentation
11.2 Austria
11.3 Belgium
11.4 Denmark
11.5 Finland
11.6 France
11.7 Germany
11.8 Italy
11.9 Netherlands
11.10 Norway
11.11 Poland
11.12 Russia
11.13 Spain
11.14 Sweden
11:15 a.m. Swiss
11.16 UK
11.17 Rest of Europe

12 Middle East and africa Global contextual advertising market
12.1 Presentation
12.2 Egypt
12.3 Israel
12.4 Qatar
12.5 Saudi Arabia
12.6 South Africa
12.7 United Arab Emirates
12.8 Rest of MEA

13 Global Contextual Advertising Market in APAC
13.1 Presentation
13.2 Australia
13.3 Bangladesh
13.4 China
13.5 India
13.6 Indonesia
13.7 Japan
13.8 Malaysia
13.9 Philippines
13.10 Singapore
13.11 South Korea
13.12 Sri Lanka
13.13 Thailand
13.14 Taiwan
13.15 Rest of Asia Pacific

14 Competitive landscape
14.1 Competitive Quadrant
14.2 Market Share Analysis
14.3 Strategic Initiatives
14.3.1M&A and investments
14.3.2 Partnerships and collaborations
14.3.3 Product Developments and Improvements

15 company profiles
15.1 Act-On Software
15.2 Adobe Systems
15.3 Amazon.com Inc.
15.4 Amobee Inc.
15.5 Meta Platforms Inc
15.6 Flute Flytxt
15.7 Google LLC
15.8 IAC (Inter Active Corp)
15.9 Infolinks Media LLC
15.10 InMobi Marketo Inc.
15.11 Microsoft Corp.
15.12 One by AOL
15.13 SAP OS
15.14 SimpleCast
15.15 Twitter Inc.
15.16 Yahoo Inc.

16 Appendix

For more information on this report, visit https://www.researchandmarkets.com/r/eb0c9c

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