LONDON, Aug. 24, 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the digital advertising market, interactive digital advertising is becoming popular among consumer and advertising service providers as it can influence consumers with appropriate content. This type of advertising involves communication or reaction between the advertisement and the audience. Such interactive advertisements would present the audience with the unique experience of something personal or engaging based on their own tastes. These types of ads are usually found on social media and website marketing. Digital interactive billboards also offer interactive features such as facial recognition and gamification.
For example, in 2017, Lego launched an interactive video ad that allowed users to choose endings to a Lego story by providing three alternate endings, increasing user interaction.
Global digital advertising market size 2020 has been $155.53 billionand it is expected to reach $179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market should reach $281.32 billion in 2025 at 11.8% CAGR.
Business Research Company report titled Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030 covers Top Digital Advertising Companies, Digital Advertising Market Share by Company, Digital Advertising Manufacturers, Size digital advertising market forecast and digital advertising market forecast. The report also covers the global digital advertising market and its segments.
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Along with the interactions within the ads themselves, digital ad companies are increasingly adopting conversational interfaces or chat boxes to increase speed and productivity while also addressing common consumer issues. End-users in financial institutions have become extremely dependent on conversational interfaces to provide 24/7 service, instant query responses, and rapid complaint resolution to provide efficient responses to queries. Conversational interfaces also provide an easy and cost-effective way for organizations in different industries to receive customer feedback. Companies such as Starbucks are increasingly adopting a conversational chat box to allow users to order through its MyBarista app via an auditory message, which works faster than traditional methods.
The global digital advertising market is highly saturated, with a small number of big players. the top ten competitors in the market consisting of 64.53% of the total market in 2020. Major players in the market are Google Ads, Facebook, Alibaba, Amazon, Tencent, Baidu, Microsoft, Verizon, Twitter, and Sina Weibo.
North America accounts for the largest digital advertising market share 2021, having had 32.0% of the total in 2020. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, according to TBRC digital marketing industry growth statistics, the fastest growing regions in the digital advertising market will be the Africa and the Middle Eastwhere growth will be at CAGRs of 18.4% and 16.7% respectively during the period 2020-2025. This is followed by South America and Eastern Europe, where the markets are expected to grow at CAGRs of 16.7% and 16.6% respectively.
Market trend based strategies for the digital advertising market include growing demand for interactive advertising, artificial intelligence in digital advertising, growing concept of storytelling, use of augmented reality, adoption of conversational and chatbox interfaces, use of automated personalized email marketing, and increased advertising. on streaming services.
Global Digital Advertising Market Report 2021: Impact and Recovery from COVID-19 to 2030 is part of a series of new reports from The Business Research Company that provide market insights, analysis and forecasts of market size and Market growth for the overall market, segments and geographies, Advertising market trends, Digital Advertising market drivers, Digital Advertising market restraints, Revenues, profiles and market shares of key competitors of the digital advertising market in more than 1,000 industry reports, covering more than 2,500 market segments and 60 geographies. The report also gives an in-depth analysis of the impact of COVID-19 on the market.
The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders. A highly experienced and expert team of analysts and modellers provide market analysis and forecasts. The reports identify key countries and segments for opportunities and strategies based on market trends and key competitor approaches.
here is A List of similar reports from the trade research company:
Global Advertising, PR and Related Services Market Report 2021 – By Type (Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies & Representation Firms, Print Advertising Distribution, Others advertising services, public relations, direct mail advertising), by application (BFSI, consumer goods and retail, government and public sector, IT and telecommunications, healthcare, media and entertainment), by mode (online, offline) , COVID-19 impact and recovery
Global Advertising Agencies Market Report 2021: Impact of COVID-19 and Recovery to 2030
Billboard and Outdoor Advertising Market – By Type (Billboard, Street Furniture, Transit, Others), By Platform (Static, Digital), By End-User Industry (Automotive Industry , food and beverage industry, business and personal services, consumer goods, health and medical industry, others) and by region, opportunities and strategies – Global forecasts to 2030
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