The Chamber launches a major advertising campaign to encourage workers to return to the city center


MONTREAL, November 1, 2021 /CNW Telbec/ – The Chamber of Commerce of Metropolitan Montreal is proud to announce today a new advertising campaign as part of its “I like working downtown” initiative. The inauguration took place in the presence of Chantal RollMinister for Transport and Minister responsible for Greater Montréal and the Region of Montreal, and Michael LeBlancPresident and CEO of the Board of Trade of Metropolitan Montreal.

This multi-platform advertising campaign, developed by Publicis*, will be launched today and will last several weeks. Built around a variety of unifying verbs inspired by the word “downtown”, this campaign aims to reaffirm the role of downtown as a place to “come”, “get motivated”, “have fun” and “live”. together. It is based on the slam poetry composed by Montreal artist Antoine Leclerc which pays tribute to the creative and innovative character of downtown Montreal.

“The revival of the city center requires an ambition and a commitment commensurate with the challenge to be met. This sector has been particularly affected by the crisis and must once again become the nerve center of the city’s economy. With this campaign, we want workers back in the office to be accompanied by a reinvention of the downtown experience. The human experience of downtown is reflected through its shops, restaurants and multiple attractions. This is at the heart of our campaign and our messaging,” said Michael LeBlancPresident and CEO of the Board of Trade of Metropolitan Montreal.

“I would like to congratulate the CCMM, whose great commitment has made this initiative possible, and also to salute the many partners who are working hard to reinvent downtown Montreal and ensure its vitality. With the resilience and commitment I see on the ground every day, I am confident that we can preserve and even enhance what makes our downtown an exceptional place of business, commerce and leisure,” said Chantal Rouleau, Minister for Transport and Minister responsible for the Metropolis and the Montreal region.

“Returning to the city center and to the offices means rediscovering the contact that we have missed so much and which is essential to our creativity, our sociability and our humanity. The corporate culture and informal exchanges are strengths for our organizations and rely on the ability to be physically in the workplace. The revitalization of downtown Montreal must be part of this new normal. Through this campaign, we ultimately hope to inspire citizens, workers, employers and decision makers to reconnect with Montreal. I would like to acknowledge the involvement of the Ministry of Economy and Innovation and Minister Peter Fitzgibbon in the realization of this project, as well as their commitment to our downtown revitalization platform. We hope this campaign will touch the hearts of all Montrealers so that everyone can once again say, ‘I love working downtown,'” said Michael LeBlanc.

To learn more about the campaign and to see the video of the manifesto, which is at the heart of the strategy, visit the Chamber website.

*Consortium of agencies including Publicis, Complice de marque, Hamak and Marelle Communications.

About the “I like working downtown” initiative
I like working downtown is an initiative of the Chamber of Commerce of Metropolitan Montreal carried out with the support of the Ministry of Economy and Innovation. Its objective is to accelerate the renewal of the city center Montreal.

About the Chamber of Commerce of Metropolitan Montreal (CCMM)
With a network of more than 8,000 members, the CCMM acts on two fronts: being the voice of the Montreal business community and offering specialized services to businesses and their representatives. Attentive to current events, it acts on key issues for the prosperity of businesses in the city. With the support of Acclr experts, the CCMM aims to accelerate the creation and growth of businesses of all sizes, at home and around the world.

Twitter: @chambremontreal
To continue the discussion: #ccmm

THE SOURCE Room of trade in metropolitan Montreal

For further information: Dominique Talbot, Advisor, Media Relations, Board of Trade of Metropolitan Montreal, Tel. : 514 871-4000, ext. 4052, [email protected]

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