The Australian advertising industry commits to the global Ad Net Zero initiative

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Source: Markus Spiske via Unsplash

Advertising Council Australia (ACA), the Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA) have announced their commitment to support Net Zero Advertising in Australia – a global initiative to boost advertising’s response to the climate crisis.

Ad Net Zero launched in the UK in 2020 and is led globally by the World Federation of Advertisers and Advertising Association, the IPA and ISBA in the UK, with a collective vision to combat climate change and reduce carbon emissions across the sector.

At the 2022 Cannes Lions Festival, leaders from some of the biggest companies and associations in the global advertising industry announced plans to apply lessons from the UK and roll out Ad Net Zero internationally on major markets including Dentsu International, Havas, Interpublic Group, Omnicon, Publicis Group and WPP.

The three Australian associations will meet next month to discuss an industry-wide commitment to the principles of Ad Net Zero and an appropriate plan of action, working in partnership with industry associations. global advertising.

AANA CEO Julie Flynn said, “The only way to fight climate change is through collaboration and a shared vision, and that’s why we’re supporting Ad Net Zero in Australia.

“In line with the new Australian Government’s commitment to increase Australia’s 2030 emissions reduction targets, our industry is ready to play its part.”

ACA CEO Tony Hale said: “Industry agencies have already taken steps to work more sustainably and we applaud their efforts.

“The Advertising Association in the UK has done a brilliant job of charting the way forward – I’m confident the industry will work together to apply the principles to the Australian marketing, media and advertising landscape.”

Sophie Madden, CEO of MFA, said, “Ad Net Zero is a strategic and comprehensive program that provides advice, education, training and collaborative opportunities for advertising industries to achieve carbon neutrality by 2030.

“However, much more needs to be done collectively – the MFA and its members want to move the industry forward on this issue with the right tools and resources.”

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