The Advertising Industry’s First Census of Inclusion and Diversity


Australia’s first census of diversity and inclusion in the advertising industry, the Create Space Census, takes place today.

agencies such as Special group, Australia, M&C Saatchi, Leo Burnet, CH Proximity, Host Havas, Monkeys, TBWA, BMF Australia, Digitas Australia, White greyR/GA, Innocean and Howatson&Co rallied the industry to participate.

The anonymous census is overseen by Advertising Council Australia and research agency Kantar.

Jasmin Bedir, CEO of Innocean: “Diversity is a fact. Inclusion is a choice. With the data from this census, the reality of the industry’s status quo will no longer be anecdotal, it will be irrefutable. And we can’t wait any longer to act.

Simon Wassef, Chief Strategy Officer, WhiteGREY: “Create Space is a chance for everyone to objectively answer questions that will provide us with the raw data from which we can build a plan.

“A plan that, step by step, will help us dismantle an old structure designed to serve a select group to the exclusion of others, and build an entirely new one that is designed to include everyone.”

The confidential census aims to build a true representation of the demographics and experiences of professionals across the sector, combining data on gender identity, social and ethnic origins, mental health and family situation with workplace inclusion experiences, revealing strengths, identifying gaps and highlighting priorities for targeted and immediate action.

Industry leaders who have pledged their support are reinforcing their commitment by giving staff 30 minutes to complete the census in a bid to highlight the gaps and opportunities that exist for greater representation and inclusion in the sector .

All Australian advertising, media and marketing professionals are invited to participate, with the census available on

Census results will be used to inform a Creating Space report and action plan to be launched in 2022, which will tackle priority areas of inequality and underrepresentation with concrete action, supported by groups industry workbook and a commitment to measure and report on progress every two years.

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