The advertising industry mourns the loss of icon and legend Susie Henry


Susie Henry died yesterday, after almost forty years as the iconic and much-loved receptionist at advertising agency Leo Burnett.

Henry was known for her style, humor and warmth, was a permanent and much-loved fixture as the face of Leo Burnett.

Leo Burnett announced Henry’s passing on LinkedIn, the statement read: ‘The Australian advertising community lost an absolute legend yesterday.

“She wasn’t an award-winning designer or CEO. She was Leo Burnett’s signature receptionist for almost 40 years. She was a gift.

“They don’t make them like Susie Henry anymore. We’ll have a bucket of wine for you very soon, special lady.

The tribute was bought in an outpouring of support and love for Henry, with people sharing their stories of how Henry touched their lives or just brightened their day.

Henry joined Leo Burnett in 1985 and over the years has served as the personal assistant to the CEO, Chairman and CFO, before taking on the important role of Front of House, which she takes on with her signature style. for 11 years. years.

Last year, her colleagues made a short film ”Don’t Be Ridiculous” in an effort to capture the magic that was Susie Henry.

The film featuring Henry’s colleagues and herself, served as a warm tribute to the receptionist. Celebrating his style, his humor and his fabulously decorated apartment.

Melinda Geertz, CEO of Leo Burnett Australia, said: “She’s famous without being famous.”

Advertising veteran and Transfer Gruen Panelist Todd Sampson said, “She’s one of the most beautiful souls I’ve ever met.”

Henry herself said, “I like clothes, I like boys, and most of all, I like my friends.”

She also added, “To be an individual, I think that’s terribly important.”

Henry was truly an individual, and over the years he became a legend and an icon in the advertising world. Arguably more memorable than some CEOs.

Here has B&T we recommend having not a glass but a bucket of wine in his honor tonight.


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