BERKELEY HEIGHTS, NJ and NEW YORK, August 30, 2021 /PRNewswire/ — Summit Health today announced the launch of its first consumer advertising campaign to showcase its capabilities as a connected healthcare network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health brings deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the masses. new York Metropolitan area.
Produced by Summit Health’s brand and marketing partner, Elmwood, the campaign slogan, “Care at Every Connection”, is an extension of Summit Health’s new brand platform, emphasizing a type of care more compassionate, responsive and connected. Through a series of films and integrated creative executions, the ad comes to life with patient stories that highlight connected care between providers and patients, providers and providers, and moment-to-moment.
The full anthem campaign video can be viewed at this link.
“Putting the patient at the heart of our advertising campaign is representative of what we do as an organization. We believe these moments will resonate with our consumers and stand out in the marketplace,” said Matt Gove, Chief Marketing Officer, Summit Health. “This campaign clearly demonstrates Summit Health’s focus on delivering informed, compassionate and connected experiences that are orchestrated around our patients.”
Each of the 15- and 30-second patient films features a patient story, emphasizing a key bond: between Frank, a caretaker, and his primary care physician; between Maggie, a pregnant mother, and the patient service representative at her OBGYN’s office; and between Lydia, an empty nest, an emergency physician from CityMD and an orthopedic specialist from Summit Health. With further connections layered throughout each film, the three stories culminate in a larger intertwining anthem, further emphasizing the connectivity and forms of care specific to Summit Health.
In addition to films, the advertising and marketing campaign includes print, out-of-home, digital and social media and begins rolling out today and will run through November. The campaign’s media buy includes local programmatic television, Roku and Samsung networks, Facebook and Instagram, transit and radio.
“After partnering with Summit Health on their brand platform, we knew it was important to focus on the whole person behind the patient. Whole people with lives, families, careers and challenges. The ups and downs of everyday life,” explained Meg Beckumexecutive creative director of Elmwood’s new York studio. “Often, the reality and imperfection of life are overlooked in traditional healthcare marketing. We wanted to show how we are all human in search of meaningful connection, even and especially in times of isolation.”
Collaboration between Summit Health and Elmwood
Earlier this year, Summit Health partnered with Elmwood to introduce its new brand image to the market, reflecting the merger of Summit Medical Group, the leading physician-owned and governed multi-specialty group, and CityMD, the leading provider of emergency care in the new York Metropolitan area.
About Summit Health
Summit Health is a physician-led, patient-centric network committed to simplifying the complexities of healthcare and bringing a more connected kind of care. Formed by the 2019 merger between Summit Medical Group, one of the nation’s leading physician-led multi-specialty medical groups, and CityMDthe primary provider of emergency care in the new York metropolitan area, Summit Health provides a more intuitive, comprehensive, and responsive care experience for every stage of life and health condition through high-quality primary, specialty, and urgent care. Summit Health has more than 2,000 vendors, 8,000 employees, and more than 200 locations across New Jersey and new Yorkas well as more than 200 suppliers and six locations in Central Oregon. For more information, visit SummitHealth.com.
elm wood is a global design consultancy working locally in London, new York and Singapore. We have over 30 years of experience and our customers include GSK, Heineken, Danone and Mars. We believe tension is at the heart of powerful brands. We harness its energy by transforming its potential into transformative design.
SOURCE Health Summit