StrawberryFrog teams up with Truist on Bold, a new ad campaign to launch for the big game in Miami


Creative agency StrawberryFrog has teamed up with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year’s Super Bowl.

Truist is a new company resulting from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning efforts to build brand recognition with new marketing initiatives.

Sports fans and local residents will be among the first to experience Truist’s new look, enhanced by the bank’s new purple color scheme and logo.

Scott Goodson, Founder and CEO of StrawberryFrog, says, “Our Truist campaign has been carefully curated to launch this striking new brand with impact. While the campaign is designed to convey the coming together and merger of BB&T and SunTrust, it also aims to highlight the aesthetic sentiment of the future of finance. In these times, the world needs a better bank.

“We wanted to convey Truist’s vision of improving financial services by leading with purpose, delivering an experience defined by a personal touch and cutting-edge technology.”

The campaign – which was designed by award-winning creative agency StrawberryFrog – will incorporate organic film, outdoor, social and digital assets. Truist wants to improve financial services by incorporating purpose into its messaging and delivering an experience defined by cutting-edge technology.

“This campaign is designed to bring Truist’s new vision to life for new and existing customers and to create a clear space for Truist in the minds of the public,” said Chip Walker, Chief Strategy Officer at StrawberryFrog.

More Truist advertising will roll out online, in branches and outdoor advertising in Miami throughout February.

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