Speedo launches its first national ad campaign in a decade


Speedo has launched its first national advertising campaign in over a decade – ‘For All’ to coincide with the reopening of state borders and the return of Australians to the water this summer.

From novice swimmers to Olympians, Speedo is an iconic brand for all types of water activities. The campaign emphasizes Speedo’s relevance to everyone and promotes a new range of sustainable chlorine-resistant fabrics and prints as part of its commitment to be carbon neutral by 2030.

Launching this week in all five Australian state capitals, the campaign created in-house by Speedo with media strategy and buying by independent agency Match & Wood, will run across more than 1,000 OOH sites, with formats including public transport, street furniture and central signs. close to Rebel stores, beaches and recreation areas.

James Hickman, Marketing Manager for Speedo Australia and New Zealand, said: “Speedo is a brand for the whole family and all types of water activities. As Australians head to the beaches, rivers, lakes and pools this summer, we are committed to ensuring that, through continuous innovation, our range meets their needs.

Speedo’s last major offline advertising campaign was in 2010 with former Miss Universe finalist Rachael Finch. Hickman added “we have truly enjoyed working closely with the Match & Wood team, leveraging their considerable media expertise to ensure the brand will be a visible presence in key locations across the country this summer. “

Match & Wood were appointed by Speedo earlier this year, and Managing Director Lyndelle O’Keefe added: “We are delighted to have the opportunity to partner with Speedo, who have a rich Australian heritage and are synonymous with water enthusiasts of all skill levels. The campaign was planned for maximum impact using high traffic OOH sites across the country. »

Related Articles

May 13, 2021 – Speedo unveils Tokyo Olympic and Paralympic Games swimwear range

April 1, 2019 – Speedo launches advanced swimwear range

February 28, 2018 – Speedo partners with Team Sydney to celebrate evolution, diversity and inclusion

July 12, 2017 – Launch of new SFSpin aquatic fitness program at Speedo Fitness Club Bondi Beach

June 3, 2017 – Speedo announces partnership with Australia’s 2018 Commonwealth Games swim team

December 20, 2016 – Swimming Australia and Speedo part ways after 60 years of sponsorship

December 1, 2016 – The world’s first Speedo Fitness Club flourishes on Sydney’s Bondi Beach

November 23, 2016 – Speedo Fit makes every stroke count

September 2, 2016 – Speedo launches “Swim Coach” digital fitness coaching tool

Mar. 14, 2012 – Will Olympic swimmers avoid next-gen Speedo swimsuits?

July 30, 2009 – Speedo pours cold water on bodysuit ban

April 27, 2021 – Zoggs teams up with ABC animated series Kangaroo Beach to promote products and water safety

January 8, 2021 – ZOGGS advances its sustainability mission with swimwear made from plastic bottles

August 1, 2019 – Zoggs expands environmental commitments with swimwear made from plastic waste and reduction in plastic eyewear packaging

March 9, 2017 – Nike launches high-performance sports hijab for Muslim athletes

October 16, 2012 – Nike extends FFA partnership until 2023

November 4, 2021 – rebel launches second Queensland Experience concept store in Garden City

October 12, 2021 – rebel and partners support Mental Health Week by donating $500,000 to Lifeline

September 29, 2021 – rebel partners with global leader in licensed sporting goods, Fanatics

August 18, 2021 – Lifeline and Rebel Partner to Communicate the Benefits of Exercise to Improve Mental Health

April 30, 2021 – rebel launches its first Queensland experiential concept store

January 12, 2019 – 1Rebel becomes the first gym chain to ban plastic bottles

Support our industry news service
We hope you enjoy the news we post, so while you’re here can we ask for your support?

As an independent publisher, we need reader support for our collection of industry insights, so ask – if you’re not already – to support us by subscribing to the print version. Australasian Leisure Management magazine and/or our online news.

Click here to see our subscription options.


Comments are closed.