South African advertising industry under investigation by Human Rights Commission


The South African Human Rights Commission (SAHRC) has announced that it plans to convene an inquiry into allegations of racial discrimination within the advertising industry next year.

The inquest is expected to sit during the last week of February 2022.

According to the SAHRC, the investigation follows fights and the publication of advertisements which caused an outcry within the industry and society due to racist overtones.

“In order to prevent the publication of another silent advertisement of a racist or discriminatory nature, and to ensure… [the promotion] respect for human rights, a culture of human rights and the protection, development and realization of human rights, the Commission will undertake an investigation, among other aspects, into the creation and publication of advertisements and on the persons involved.

The commission said that following the investigation, medium and long-term interventions will be drafted for the industry.

“[These] instill…a culture of human rights and produce mechanisms that promote equality and prevent unfair discrimination, and in so doing prevent the publication of…racist, sexist, tribalist, homophobic, anti-Semitic, Islamophobic or ableist advertisements… “.

The SAHRC has invited members of the public, advertising agencies, retailers, regulators, traders, organizations, government departments and entities, and interest groups to submit written submissions to the Commission in this regard. .

The deadline for submission is Friday, January 31, 2022.

Written submissions may be submitted by email to [email protected]fax to 011 403 0668 or hand delivery to 1st Floor, 27 Stiemens Street, JD House, Braamfontein

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