DUBLIN, July 17, 2018 /PRNewswire/ —
the “The advertising industry in South Africa 2018″ report has been added to from ResearchAndMarkets.com offer.
The South Africa Advertising Industry report outlines the current conditions, recent developments and factors influencing the success of the industry. Profiles of 35 companies are provided. These include Black Powder Studios (Pty) Ltd, which was launched as an agency through the line and recently transformed from a majority black-owned company to a 100% black-owned company.
Also profiled are Provantage Media Group, which acquired a majority stake in Africa’s leading display company, Global Outdoor Systems in 2018, making it one of the largest out-of-home media owners on the continent, and Dentsu Aegis. Network which bought a 52.05% stake. stake in ad agency FoxP2, a deal that highlights the trend of media and creative agencies working together.
The South African advertising industry includes advertisements for print, radio, television, online media, cinema, direct mail and outdoor media such as billboards. South Africa The advertising sector is dominated by four international media groups with foreign capital, WPP (United Kingdom), Omnicom Media Group (UNITED STATES), Publicis (France) and Interpublic (UNITED STATES). The sector, which is predominantly male-dominated and white-owned and operated, has set targets to increase black ownership to 45% and increase black female ownership to 30% by April 2018.;
Although locally television remains the predominant advertising medium, accounting for 56.3% of total advertising expenditure of R38.13 billion between July 2016 and June 2017traditional advertising platforms are affected by a shift in the increasing use of digital devices and the internet.
Statistics from the Interactive Advertising Bureau (IAB) report show that internet advertising spending grew from R1.3 billion in 2013 to R3.95 billion in 2016, largely benefiting international companies Google and Facebook. Original digital video (ODV) ad spend is also increasing. A recent study showed that more than half of media buyers plan to increase their spending on digital and mobile video over the next year. Investment in OVD programming has grown steadily since 2016 and is expected to grow 68% by the end of 2018;
Main topics covered:
1. INTRODUCTION
2. INDUSTRY DESCRIPTION
2.1. Industry value chain
2.2. Geographical position
3. INDUSTRY SIZE
4. STATE OF THE INDUSTRY
4.1. Local
4.1.1. Company actions
4.1.2. Regulations
4.1.3. Business development and socio-economic development
4.2. Continental
4.3. International
5. INFLUENCING FACTORS
5.1. Economic environment
5.2. Ban on alcohol advertising
5.3. Labor resources
5.4. Ad-free business models
5.5. Technology, Research and Development (R&D) and Innovation
5.6. Environment
6. COMPETITIONS
6.1. Entry barriers
7. SWOT ANALYSIS
8. OUTLOOK
9. INDUSTRY ASSOCIATIONS
10. REFERENCES
Companies cited
- Ad Outpost (Pty) Ltd
- Ad Outpost Two Thousand and Seven (Pty) Ltd
- ADreach (Pty) Ltd
- Aegis Media South Africa (Pty) Ltd
- Black Khaki Advertising (Pty) Ltd
- Black Powder Studios (Pty) Ltd
- Boo Media and Communication (Pty) Ltd
- Boomtown (Pty) Ltd
- Busi Ntuli Communications (Pty) Ltd
- Catgraphics (Pty) Ltd
- Elements Creative Dynamics (Pty) Ltd
- FCB Africa (Pty) Ltd
- Horsley’s Marketing Services CC
- J Walter Thompson Company South Africa (Pty) Ltd
- JCDeCaux South Africa (Pty) Ltd
- Jupiter Lounge (The cap) (Pty) Ltd (The)
- Kena Outdoor (Pty) Ltd
- King James Advertising Cape Town (Pty) Ltd
- McCann Worldgroup South Africa (Pty) Ltd
- MetropolitanRepublic Integrated Communications (JHB) (Pty) Ltd
- Mfelane Creations CC
- MMS Communications South Africa (Pty) Ltd
- Mullen Lowe Group (South Africa) (Pty) Ltd.
- BBDO Network (Pty) Ltd
- Ogilvy and Mather South Africa (Pty) Ltd
- Outdoor Network Ltd.
- Outsmart Out of Home Advertising (Pty) Ltd
- Penny Black Outdoor (Pty) Ltd
- Posterscope (Pty) Ltd
- Primemedia (Pty) Ltd
- Provantage (Pty) Ltd
- Saatchi and Saatchi (Pty) Ltd
- Ambition South 1385 CC
- TBWA South Africa (Pty) Ltd
- Tractor Media Holdings (Pty) Ltd
- VML South Africa (Pty) Ltd
For more information on this report, visit https://www.researchandmarkets.com/research/3l4mcw/south_africa?w=5
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