Smoby expands family football ad campaign with key FA Cup matches – ToyNews


Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand by adding two FA Cup draws to the calendar. This decision means that the awareness campaign now starts even earlier, on Tuesday 1 March.

From March to May, fans of six Premier League games and now two FA Cup games will experience the Smoky smile LED advertising of the brand, via the side panels of the field during the match. The action kicks off on March 1 with the FA Cup tie at Peterborough, home to Premier League leaders Manchester City (ITV). This will be followed the next day by the cup tie away to Luton, who will host Chelsea (BBC One).

“These are very popular devices for us to launch our campaign,” says Mayur Patni, Marketing Manager at Simba Smoby Toys UK, “and with the benefit of them being shown on free-to-air channels, the audience potential is huge, with a potential of 3.5 million viewers for each match, helping us to really drive brand awareness and then roll out our Spring/Summer TV campaign in May and June.

The cup fixtures will be followed by six other Premier League matches as previously reported, including Watford v Arsenal on Sunday March 6 (Sky Sports), Brighton v Liverpool on Saturday March 12 (BT Sport) and then Burnley v Southampton on Saturday March 19 ( Sky Sports). Three additional fixtures (dates TBD) will wrap up the LED advertising campaign, at which point the brand’s own TV campaign will begin, taking Smoby into homes across the country.

For more information send an e-mail or call 01620 674 778.

Simba details Smoby’s marketing plans, including Premier League advertising deal


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