SKIPPY® Peanut Butter Team Announces New Advertising Campaign


“More than ever, we realize that sometimes all you need is a little break or a reminder to slow down and take a minute for yourself,” said Jennesa Kinscherbrand manager for SKIPPY® Peanut Butter.

The campaign spots – airing nationally today United States – are fueled by rich music and images of some special moments in life. Who can resist puppies and children? Spoiler alert: The two make an appearance, creating a bit of adorable mayhem in the process. And suddenly, a simple spoon or a smear of SKIPPY® the peanut butter transports the main characters to a place of relaxation and indulgence.

“This campaign does an amazing job of acknowledging some everyday situations that might be stressful, but when you’re able to take a quick break from reality with something as simple as SKIPPY® peanut butter, you give yourself a few stolen moments to forget about the chaos,” Kinscher said.

the Access your SKIPPY® Square™ The campaign, developed with BBDO Minneapolis, runs with two spots: “Puppy Parenting” and “Fun Aunt.” They are broadcast on national television and various digital and social channels.

Campaign anthem spots can be viewed at

The planning and media buying for the campaign was done by PHD Worldwide.

For more information on SKIPPY® peanut butter products, including recipes, nutritional information and where to buy, visit or follow the brand on social media at, SkippyBrand and

Hormel Foods Corporation, based in Austin, a global branded food company with over $9 billion of annual turnover in more than 80 countries around the world. Its brands include SKIPPY®, SPAM®, Hormel® natural choice®Apple Gate®justin®Entirely®Hormel® black label®Columbus® and over 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, has been named to Forbes magazine’s “Global 2000 World’s Best Employers” list for three consecutive years, is one of the magazine’s Most Admired Companies Fortune, appeared on Responsibility magazine’s Corporate List of “100 Best Corporate Citizens” for the 12and consecutive year and has received numerous other awards and honors for its corporate responsibility and community service efforts. The company lives by its statement of intent – Inspired People. Inspired Foods.™ – to bring some of the world’s most trusted and iconic brands to tables around the world. For more information, visit and

SOURCEHormel Foods Corporation

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