Simple Mills launches its FIRST national advertising campaign titled “Live Full”


CHICAGO–(BUSINESS WIRE)–Today Simple Mills, the healthier snacks company, is launching its first-ever national advertising campaign, Full live. Simple Mills nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Full live.

the Full live The spirit comes to life in the brand’s new – and first-ever – advertising campaign which launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a human and relatable approach. It highlights the times in our daily lives when we are in a “state of flow”, where we are getting things done and in a rhythm.

With Nutritious Snacks from Simple Mills covering the #1 baking mix, #1 cracker, #3 cookie brand and the top ten snack bars in the natural channel,1 you should never feel weighed down. Simple Mills products are made with only helpful – and never artificial – ingredients to give you the energy and lightness you need to lead a full life.

You can see the spot here.

“At Simple Mills, we believe food has an impact on how you feel, which is why we create delicious, nutritious products from helpful ingredients that work hard for your body and keep you feeling your best. your shape, so you can live a full life,” said Michelle Lorge, director of marketing at Simple Mills. “We are thrilled to see our mission come to life in our first-ever advertising campaign and to raise consumer expectations for how their snacks can make them feel.”

“The ‘Live Full’ campaign is not just another marketing story,” said Frederick Stallings, Partner, Data & Media Systems at FIG. “Like Simple Mills’ mission to provide long-term food, our campaign lays the foundation for performance through high-impact addressable channels, comprehensive data integration techniques, and a data-driven measurement approach. focus optimized for growth. As Simple Mills grows, its ability to create a passionate and cohesive brand story for the future.”

For more information on Simple Mills and to taste for yourself what it’s like to Full Livevisit

About Single Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just nine years, the company has disrupted mid-aisle grocery store categories to become the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel.1 with distribution in more than 25,000 stores across the country. Simple Mills’ mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit

  1. SPINS data, sales in dollars, last 52 weeks ending 06/13/2021

  2. Certified by the Gluten-Free Certification Organization (GFCO)

About FIG

FIG are storytellers for the information age. We specialize in crafting, launching and optimizing integrated stories that reduce information age clutter and complexity, creating visibility. We exist to build today’s most impactful brands. The integrated media and creative agency was recognized by Inc Magazine and AdAge as one of the best places to work in the United States, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing private companies. fastest in America, and has been on the Adweek 100 list as well as the AdAge Agency A list for 4 years. FIG was named to LinkedIn’s Top 50 Startups 2020 list, which ranks the 50 U.S. companies that stood out this year, attracting investment, employees and attention, and included breakthrough brands like Masterclass, Brooklinen and Robinhood . Based in New York, the FIG is, of course, 100% independent.


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