Shopkick Launches TV Ad Campaign With Minneapolis-Based Agency Marketing Architects

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MINNEAPOLIS–(BUSINESS WIRE)–Shopkick, a leading shopping rewards app, makes its national TV debut with the launch of its TV ad campaign: “Whoo-hoo!” The campaign aims to share and emulate the excitement Shopkick customers feel when they use the in-store app to earn rewards while shopping.

Shopkick selected Minneapolis-based Marketing Architects to launch its recent television campaign. The shopping rewards app chose Marketing Architects because of its upfront investment model and full-service capabilities. For the “Whoo Hoo!” campaign, Marketing Architects was responsible for campaign strategy, creative development and production, media placement and optimization, and performance attribution for the app.

“We look forward to expanding our reach through television. Marketing Architects’ initial advertising campaign truly captures the exhilaration our customers feel when using the Shopkick app,” said Dave Fisch, General Manager of Shopkick.

Shopkick is a free app that rewards shoppers with “kicks” (its reward currency) for entering stores, scanning products on shelves, buying specific items online, watching product videos and more. activities. The “Kicks” are then redeemed for free gift cards. Shopkick’s full journey-to-purchase offering delivers substantial returns for brands and retailers by allowing them to engage with consumers before they shop, then continue with them in-store and on their phone.

“TV provides the opportunity to spread awareness of the app and its success to even more users, supporting Shopkick’s growth goals,” said Eric Pilhofer, vice president of creative at Marketing Architects. “We saw a tremendous opportunity for TV advertising to reach many of Shopkick’s core target audience, and we’re excited to see how this campaign – and future ones – will bring value to the app.”

About Shopkick, Inc.

Shopkick, a Trax company, is a leading shopping rewards app, bringing moments of joy to everyday shopping online and offline. For brands and retailers, Shopkick delivers high consumer engagement throughout the purchase journey. The company’s unique pay-for-performance model is proven to deliver high ROI and drive additional traffic, product engagement and sales. Some of its major brand and retail partners include Auntie Anne’s, Barilla, Brighton, Coty, eBay, GE, Kellogg’s, LEGO, TJ Maxx, and Unilever, among others.

Shopkick is available for free on iPhone from the App Store and for Android from Google Play. For more information, visit www.shopkick.com.

About Marketing Architects

Marketing Architects is a Minneapolis-based advertising agency that for 22 years has been helping businesses achieve big milestones. By investing their own capital in every TV campaign, Marketing Architects disrupt the high costs and low liability of traditional agencies to drive rapid growth and solve clients’ complex business challenges. For more information about Marketing Architects, visit www.marketingarchitects.com or follow us on Facebook, Twitter and LinkedIn.

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