Samsung launches first in-game programmatic advertising campaign in partnership with Adgage and Anzu


In honor of the new Samsung A51, Samsung and Starcom have launched their first in-game programmatic advertising campaign powered by Adgage, the mobile advertising specialist, and, the world’s leading in-game advertising platform.

Anzu’s breakthrough technology provides advertisers with a full suite of AdTech tools, including the first-ever ad viewability solution, brand safety, brand impact measurement, fraud protection, etc These solutions provide advertisers with the confidence to enter the game.

Adgage is the strategic partner of in Spain and Portugal. Daniel Shaikh, Managing Director of Adgage, said: “We couldn’t overlook an industry that is experiencing such exponential growth. According to AEVI, there are around 16 million players in Spain. Until now, it was almost impossible to communicate with them in real time. We have partnered with Anzu to revolutionize the world of in-game advertising in Spain by bringing the best solution allowing brands to connect with their target audiences in a totally immersive in-game experience, while offering them metrics, data and all the possibilities of segmentation in the digital world”.

For his part, Miguel López-Guzmán, head of digital and marketing at Starcom, points out: “It is a very complete solution: fully integrated but highly visible advertising with all the metrics necessary to carry out an in-depth analysis. We adapt fit perfectly with the campaign’s approach, goals and audience. We had to be the first to try it out.”

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Anzu is an in-game advertising platform that brings the sophistication of video game and esports advertising. Our Blended In-Game Advertising solution seamlessly integrates non-intrusive ads into gameplay. Using Anzu’s industry-leading programmatic technology and real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through an exclusive inventory of top video games that promise brand safety. and ad visibility. We work with top gaming and esports names providing new revenue streams for game producers through our cross-platform advertising and monetization solutions. With Anzu, game studios have unlimited advertising opportunities without interrupting gameplay, giving them full control over content, ad formats, and analytics. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu strives to transform gaming and premium revenue engine, promising a native advertising and programmatic monetization solution the gaming industry has long been waiting for. To learn more about Anzu, visit

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