The Las Vegas Convention and Visitors Authority will retain R&R Partners as its official advertising and marketing agency when its board of directors meets on Tuesday, the organization confirmed Wednesday.
The Las Vegas-based agency, run by Billy Vassiliadis, has held the LVCVA’s lucrative advertising deal for decades. R&R will share part of the contract with New York-based Gray Global Advertising, which will contract with the LVCVA as its social branding agency.
Details of the contracts were not immediately disclosed, but are expected to be spelled out in detail when the board meets on Tuesday morning.
“Our destination is complex and multi-faceted, with business and leisure travelers playing a vital role in filling venues and venues,” LVCVA President and CEO Steve Hill said in a statement on the website. award of contract.
“Our agencies need to understand what motivates these travellers, anticipate what’s to come, and market our destination to incredibly diverse audiences around the world,” he said. “R&R continues to demonstrate its unparalleled ability to do just that, and the addition of Gray will complement our existing partnership and bring additional world-class talent to our team.”
The convention authority has issued a competitive tender for marketing and advertising services to market and sell the destination worldwide. The bidding process was led by an external Los Angeles-based consultant, Select Resources International.
The review began in January and included four marketing agencies. The final stage of the bidding process concluded on May 17 when the four finalist agencies introduced themselves to LVCVA’s leadership team, the seven-member Marketing Committee and various station partner marketing managers.
Finalists included R&R; Grey, an agency owned by Britain’s WPP PLC, a multinational communications, advertising, public relations, technology and commerce holding company headquartered in London; Havas Creative, a New York-based subsidiary of a French advertising agency, one of the world’s largest integrated marketing communications agencies with 316 offices in 75 countries; and GSD&M, based in Austin, Texas, behind “Wanna Get Away?” of Southwest Airlines. campaigns.
The duration of the contract is expected to be five years with optional extensions. Over the life of the contract, its value can reach hundreds of millions of dollars.
The convention authority was in the process of selecting an advertising agency about a year ago. When the coronavirus pandemic took hold in March, the LVCVA opted to maintain its relationship with its existing contractor, R&R.