The rising blockchain industry contains a significant communication gap between advertisers and publications. Many businesses want to grow and build brand awareness, but don’t know how to scale or create buzz around their brand. Meanwhile, publications aren’t sure how to attract more customers or discover new brands. Since blockchain marketing is such a recent event in the market, there isn’t much information readily available on how to navigate this industry. This huge gap in the market has made digital advertising a challenge for companies in Fintech, blockchain and DeFi sectors.
A groundbreaking advertising agency decided to solve this problem and bridge the gap between advertisers and publications in the blockchain industry. Paradox Group is a digital advertising agency specializing in blockchain marketing. The agency launched in January 2019 and quickly built a solid reputation as a reliable and efficient marketing company to work with. By working with Paradox Group, companies can maximize the potential of their advertising budgets while reaching highly targeted crypto, Fintech and blockchain audiences. Companies also have access to CPM and CPC options at the best rates on the market.
Paul Burnham, co-founder and CFO of Paradox Group, brought his background as a sales and finance expert to the agency to help them succeed in the blockchain marketing industry. “When I realized that there was such a need in the blockchain industry for competent digital advertising agencies, I decided to create paradox Group to raise awareness among advertisers and provide a steady stream of revenue for advertisers. publications. In doing so, we were able to bridge the gap that existed within this market, allowing for a smooth process for all parties involved,” said Burnham. “I was able to bring my years of experience in managing successful sales teams to this project to build a team that can overcome objections specific to this industry.”
Paradox Group has made a name for itself as a client-centric agency, always going above and beyond the needs of the client. “What sets us apart from other digital advertising agencies is that we’re the only agency that offers 24/7 customer service from a team of reliable experts,” Burnham explained. “By ensuring that every client we work with is happy with every ad campaign, we’ve been able to build a reputation as an agency businesses can trust. Customer experience is always paramount when we approach a project.
The Paradox Group agency has partnered with one of the region’s leading publications, enabling them to build trust within the advertiser and publication community. Their team of experts has created a fully functional marketplace for ads, where clients can purchase ad space and have their own personal dashboard to track the performance of their campaigns. Paradox Group has made breakthrough advancements in the blockchain marketing industry and continues to lead the way as digital advertising experts in this niche market.
To learn more about Paradox Group and blockchain marketing, visit www.paradoxgroup.co.