Privado: TMG concludes the advertising campaign “Karim’s Stories in Madinaty” in style


CAIRO – April 25, 2022: Talaat Moustafa Group (TMG) has presented the fifth and final story of its Ramadan ad campaign, Karim’s Stories in Madinaty, the innovative ad campaign the group has chosen to run during Ramadan 2022. The campaign presents the various and comprehensive services enjoyed by the inhabitants of Madinaty.

Star Karim Abdel Aziz, the hero of the advertising campaign, appears in the latest story, highlighting the city’s beauty features and the services available in sports activities, schools, medical centers, clinics, places of worship, the transportation system, and civil administration services.

The campaign also showed the remarkable shopping services available through Open Air Mall Madinaty, the largest shopping mall which includes the famous brands of clothing stores, restaurants, cafes, etc., in addition to the Craft Zone, which includes more than 1 400 multi-activity shops to meet the daily needs of residents.


Talaat Mostafa Group chose the Privado project to conclude the campaign. It is the first complex in the heart of Madinaty, which offers the highest level of privacy to its residents and is characterized by a modern and elegant lifestyle.

The complex includes more than 10,000 luxury accommodations with unique architectural designs and the highest quality standards in finishes, surrounded by green spaces and artificial lakes with magnificent views of Central Park. Residents of Privado can also benefit from all commercial, educational and health services available in Madinaty.


The idea for Madinaty’s advertising campaign is based on successive stories throughout Ramadan, in which Karim Abdel Aziz appears as he shoots scenes for a motion picture in the city accompanied by a group of artists.

The first story reviewed the city’s entertainment projects, the most important of which is “Extreme Land”, the largest family entertainment center, in the “Open Air Mall” Madinaty. moment of pleasure.


The second story was about the revision of the courses of the “Madinaty Golf Club“, the last club of the Talaat Moustafa group, which is the ideal interface for golf lovers.

The group hired Robert Trent Jones Jr., who is one of the most famous golf course designers in the world. He has designed more than 270 golf courses in nearly 40 countries and his designs have been ranked among the best golf courses in the world. The advert also featured the distinguished sports facilities of Madinaty Club, which comprises over 26 sports academies including the Liverpool Football Club Academy, and squash, tennis and swimming complexes which have been set up to the highest international standards. high.


The third story sheds light on Madinaty’s intelligent security, surveillance and management system. It featured the Data Center, which is connected with a large number of surveillance cameras deployed in all the streets of Madinaty, and works with the function of artificial intelligence to monitor all the problems and deal with them directly.

The system provides the highest safety standards for residents and it also oversees the management and operating systems of all city facilities.


Finally, the fourth story reviewed the city’s commercial hubs, the main one being the Open Air Mall Madinaty, the largest open-air mall in eastern Cairo. The shopping center includes a group of the most important restaurants, cafeterias, a cinema complex, clothing stores, sporting goods, cosmetics, personal care and others.



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