Principle Expands U.S. Presence with Acquisition of Digital Advertising Agency Eboost Consulting


CARLSBAD, Calif., August 3, 2021 /PRNewswire/ — Principle America Co., Ltd. (Principle), a subsidiary of TokyoNew York-based digital marketing agency Principle Company today announced the acquisition of award-winning Eboost Consulting (Eboost) San Diegoperformance marketing agency specializing in paid social media, paid search and Amazon advertising.

Through this acquisition, Eboost will provide its industry-leading social media advertising and PPC consulting services to Japanese businesses growing in North America and facilitating the global expansion of US companies entering Japanese and APAC markets.

Since 2017, Principle has provided North American digital marketing support to numerous Japanese companies through its Silicon Valley-based subsidiary, Principle America.

Going forward, Principle’s data-driven DX marketing capabilities and Eboost’s strengths in social media advertising from strategy to execution will be combined with marketers and Eboost’s creative team to deliver best-in-class digital advertising solutions to global clients.

With this acquisition, Principle further strengthens its capabilities to help Japanese companies succeed in the U.S. market, with its mission to “Connect data and action to create a better world” to achieve its vision of becoming “the marketing partner most reliable DX in the world”.

“This acquisition represents a key step in Principle’s global expansion strategy and aligns with our company value of thinking and acting with global standards and valuing diversity,” said Ken Kusuyama, CEO of Principle. . “With this opportunity, we will realize our vision of giving employees Japan and the United States the opportunity to travel back and forth between the two countries and collaborate on international projects and global clients.”

This acquisition allows Eboost to accelerate its growth trajectory and expand its mission to help leading e-commerce brands thrive through digital advertising.

Eboost will continue to offer its suite of tailored e-commerce advertising solutions to its clients while expanding its data analysis, analytics and data visualization capabilities.

“I am thrilled to have the opportunity to take this step forward with Principle and couldn’t be more proud of our talented team at Eboost who have all worked so hard to get us to this point,” said Evan LaGasse, CEO, Eboost Consulting. “This exciting partnership with Principle allows Eboost to better serve our clients by expanding our measurement, tracking and reporting capabilities, giving our media buyers even better tools to make ever more sophisticated and grounded optimization decisions. in the data.”

About the principle

Principle is a data-centric digital marketing agency specializing in digital transformation (DX) solutions, Google Cloud Platform and Tableau-centric data management platform solutions, and enterprise data visualization.

Principle provides support for digital marketing and management decisions, as well as the planning of digital marketing strategies, such as advertising, SEO and CRO, across the entire digital landscape, grounded in business analytics. data.

About Eboost

Eboost is an award-winning, data-driven performance marketing agency based in Carlsbad (San Diego), Californiaspecializing in Facebook and Instagram ads, Google Ads and Amazon Advertising for e-commerce.

Eboost was named in the Clutch 100 as one of the 100 fastest growing marketing companies in the United States in 2020 and was recognized by Design Rush as one of the best digital marketing agencies in California in 2021.

For inquiries regarding this release, please contact

Arima, public relations, Principle Inc.
[email protected]

Related images

Principle America acquires Eboost Consulting
(From left to right: CEO of Eboost Evan LaGassemiddle: senior CEO Ken Kusuyamaright: Eboost COO Chris Root)

SOURCE Principle America


Comments are closed.