Pinterest has launched a global campaign that represents its largest advertising investment in Australia.
The campaign, Find What You Actually Love: Pinterest Shopping, was created with Stink Studios and highlights Pinterest as a shopping platform.
Australia is featured as one of Pinterest’s largest markets and includes a series of short video spots, paid social and programmatic assets tailored to Australia.
“This is the biggest media investment we’ve made for a campaign in Australia so far,” says Jim Habig, global head of commerce marketing at Pinterest.
“Pinterest plays a special role for shoppers because they use it to refine their taste and find the right thing, even before they have the right words. With this campaign, we want to highlight this unique power of Pinterest as a shopping destination.”
The campaign follows a series of new product features that Pinterest recently launched, which put shopping on the platform front and center for Pinners, Creators, Merchants and Advertisers.
“Our new features include engaging and actionable video content, new publishing tools, and a redesigned home feed with an all-new ‘Watch’ tab,” says Habig.
“We’re building a shopping platform of the future and found that Pinterest users are 2x more likely to say the platform turns their shopping ideas into reality.”
Habig says the global campaign also aims to connect with advertisers to show them how they can inspire decisions on Pinterest.
“With this campaign, we want to introduce Pinterest to an even broader set of advertisers and articulate the unique consumer mindset and business intent of our audience,” says Habig.
“Our campaign reminds Pinners that shopping on Pinterest is a truly joyful online shopping experience and we enable retailers to engage with the audience looking to make their purchase.
“Pinterest is building an inspired shopping ecosystem that bridges the gap between in-store and online. As people continue to come to Pinterest to shop, we’re building a place to shop online, not just buy, a place where shoppers can find the things they really love and a place to make shopping really fun again.
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