New TV commercials featuring Uma Thurman and some of the Paramount+ stars are part of a major campaign spanning TV and film. print, digital and social media and influencer activities ahead of the streaming service’s June 22 launch.
This is Paramount’s biggest ever campaign in the UK.
The launch lineup will include exclusive originals, blockbuster movies from Paramount Pictures, and a wide selection of Paramount’s most iconic shows, including the sci-fi hit HALO, Star Trek: Strange New Worlds, The First Lady, and The First Lady. kid favorites Kamp Koral: SpongeBob’s Under Years and PAW Patrol: The Movie.
On television, spots will be placed around peak-hour programming on a range of commercial channels, including Paramount-owned Channel 5 and its digital portfolio, as well as broadcaster video-on-demand services and YouTube.
On cinema screens, ads will take a premium positioning around some of the summer’s most anticipated films, such as Elvis and Thor: Love and Thunder.
Additionally, Paramount will leverage the reach of its UK and Irish owned-and-operated platforms to cross-promote Paramount+ content across its free and pay-TV channels, including Channel 5, MTV, Comedy Central and Nickelodeon. like My5 and Pluto TV streaming services.
The launch party will see Channel 5 air the opening episode of one of the streaming service’s biggest hits under the ‘Paramount + Presents – HALO’ banner, with viewers encouraged to watch the rest of the series on Paramount. +.
“Our partner agencies have brought an abundance of creative ideas and unbridled energy to this project,” said Anna Priest, UK Marketing Director, Paramount. “Each has worked as an extension of the team here at Paramount and this collaborative approach has been critical to the success of the overall campaign execution.”
In London, a ‘Hollywood Walk of Fame’ will see 50 illuminated stars hung above four West End streets to reflect Paramount superstars including Sylvester Stallone, Gillian Anderson, Michelle Pfeiffer and Viola Davis, while a pop space -up at Piccadilly Circus will allow fans to immerse themselves in their favorite movies and shows through replica sets and memorabilia.
Across the country, top-notch digital screens have been booked in major travel hubs and malls in major cities, while the transport network will see buses and trams wrapped in the streaming service’s hero shows.