Siân Davey shoots new Eastenders ad campaign
The campaign for the much-loved British soap opera features characters from the show as well…
How to plan and launch a digital advertising campaign
It is impossible to open your laptop or turn on your phone without receiving various…
Asda Reveals New Slogan in Fall Advertising Campaign | News
Asda has launched a new slogan – “Get the Asda price feeling” – as part…
Summit Health launches its first brand advertising campaign
BERKELEY HEIGHTS, NJ and NEW YORK, August 30, 2021 /PRNewswire/ — Summit Health today announced…
ArtScan brings Ellerman House’s art collection to life
Nestled in the heart of the city’s exclusive Bantry Bay is Ellerman House, one of…
Romania’s mobile advertising industry begins to flourish
Httpoolan Aleph Holding company and global partner of major digital platforms (Facebook, Spotify, LinkedIn, Snapchat,…
Accounts Receivable in the Advertising Industry
Accounts Receivable (AR) is a crucial service in any business, as many teams face a…
Where does the ad agency go from here? | Advertising
Advertising dates back to ancient civilizations, when the Egyptians used papyrus to write sales messages.…
The digital advertising industry is becoming interactive with its
LONDON, Aug. 24, 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report…
Ad industry backs COVID-19 vaccinations with extra paid time off
Credit: Ralph (Ravi) Hayden Ad agencies have launched internal campaigns making it easier to vaccinate…
Coachella Valley’s largest ad agency is a force to be reckoned with
Jones Agency has grown with the Coachella Valley and is celebrating its 60th anniversary as…
Noor’s outdoor advertising campaign remains at the top of the rankings with the arrival of new real estate players | INSITE OOH multimedia platform
The real estate industry usually grabs the top spots on the OOH media, so don’t…
Proradio plans to change the advertising industry
TALLINN, Estonia, August 18, 2021 /PRNewswire/ — Promode is an innovative and modernized technical marvel…
Bundeswehr advertising campaign: “A warning call to all young people”
In 2017, the Bundeswehr ( German Armed Forces) launched an advertising campaign on university campuses…
The advertising industry’s $10 million campaign for social enterprise MOOD tea
Australian media and marketing companies lent their creative talents and donated more than $10 million…
INEO adds advertising industry veteran to its leadership team
Advertising industry executive Frank Halbach joins INEO to build relationships with brands and drive the…
Advertising industry campaign to dispel AstraZeneca vaccine myths
A group of advertising agencies and industry leaders have launched a campaign to debunk myths…
Coca-Cola Zero Sugar launches advertising campaign aimed at North American audiences
Coca-Cola introduced fans to its new Coca-Cola Zero Sugar recipe and aesthetic last month, but…
Simple Mills launches its FIRST national advertising campaign titled “Live Full”
CHICAGO–(BUSINESS WIRE)–Today Simple Mills, the healthier snacks company, is launching its first-ever national advertising campaign,…
Principle Expands U.S. Presence with Acquisition of Digital Advertising Agency Eboost Consulting
CARLSBAD, Calif., August 3, 2021 /PRNewswire/ — Principle America Co., Ltd. (Principle), a subsidiary of…
Australian ad industry warned over latest #metoo uprising
A viral blog post exposing misogony and misconduct in the global advertising industry has prompted…
LLYC acquires a Spanish advertising agency in China
MADRID — LLYC, the communications and public affairs agency focused on the Spanish- and Portuguese-speaking…
How Apple iOS privacy changes will impact the advertising industry
By Vibha Singh2021 is being touted as the year of change, especially for advertisers. Apple…
Association of Energy Service Professionals Names Actor/Manufacturer’s Official Advertising Agency
We chose Doer/Maker because of their in-depth knowledge of the energy industry — Jennifer Szaro,…
the Chiat/Day advertising agency in New York designed by Gaetano Pesce
The idea is as follows: instead of being territorial, the office becomes virtual. In…
The advertising industry mourns the loss of icon and legend Susie Henry
Susie Henry died yesterday, after almost forty years as the iconic and much-loved receptionist at…
Marketing 360® Named Best Advertising Agency Software of 2021 by Digital.com
FORT COLLINS, Colo., July 20, 2021 /PRNewswire/ — Digital.com, a leading independent review website for…
Changemakers: Madonna Badger explains why the ad industry needs to stop objectifying women
Madonna Badger, founder and creative director of New York advertising agency Badger & Winters, is…
La Colombe Coffee Roasters® launches a summer advertising campaign, “Taste Your Cold Brew Dreams”
“If you love cold lattes, you’ll want to grab a Draft Latte after seeing the…
Strategies and creation of an independent advertising agency; live event August 2-4
It’s back: The Ad Age Small Agency conference and awards return August 2-4. But with…
Military leader launches new vaccination ad campaign
Australians will be urged to ‘arm up’ against COVID-19 and get vaccinated, as the Federal…
Dealing with anxiety as Australia’s ad industry returns to the office
Getty Advertising staff are reporting anxiety and stress as the industry returns from working remotely…
Conservative group targets MLB with seven-figure ad campaign
A conservative group is targeting Major League Baseball and Ticketmaster with a seven-figure ad campaign…
Woodhouse Day Spa Appoints LRXD as Official Advertising Agency
Woodhouse Day Spa “Our team is ready to carry the Woodhouse Day Spa brand message…
R&R Partners has selected the official advertising agency of LVCVA
The Las Vegas Convention and Visitors Authority will retain R&R Partners as its official advertising…
Troika Media partners with CAA Brand Consulting to launch an advertising campaign for Wilson Sporting Goods as the NBA’s new official game ball for the 2021-22 season.
Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG”…
Calvin Klein Fragrances Announces Global Launch of Advertising Campaign for Calvin Klein Defy a New Men’s Fragrance
NEW YORK–(BUSINESS WIRE)–Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH]and Calvin…
Advertising industry commits to new food and drink code and guide to meet government’s advertising targets for children
The Code for Responsible Food and Beverage Advertising to Children (“Food and Beverage Advertising Code”)…
Online advertising industry reacts to Chrome’s cookie obsolescence delay
Following Google’s announcement on Thursday that Chrome would delay its elimination of third-party cookies by…
Google’s cookie extension divides the advertising industry
Advertisers say Google’s FLoC testing was limited and they barely got to try it. “There…
The advertising industry sold us the perfect woman – do we finally understand the price we paid? | Women
OWhen Billie Eilish appeared on the cover of Vogue’s June edition sporting a corset and…
Thousands of people applied to enter NS, some lured by an advertising campaign. Then the 3rd wave hit
Until this year, Graeme Berwick’s biggest online purchases were a few jeans and a few…
Global Digital Out-of-Home Advertising Industry to 2026 – by Product, End-User Sector and Geography, among others – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Digital Outdoor Advertising Market – Forecast 2021 to 2026” report has been added…
Tiger Pistol hires advertising industry veteran Donny Dye as vice president of sales and marketing
“Donny adds unparalleled value to the Tiger Pistol team through his immense experience in the…
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Ribena begins the search for a new advertising agency
Ribena is looking for a new advertising agency as it seeks to continue its sustainability…
Advertising the advertising industry | online media
There’s the old adage that “the shoemaker’s son always goes barefoot.” According to the Oxford…
Apple and Google force to rethink the advertising industry: Maurice Levy
Maurice Levy, president of the French multinational advertising and public relations company Publicis GroupeDominique Charriau…
Could the ad industry be the next victim of ‘cancel culture’?
Unilever research commissioned via Kantar shows people are increasingly disconnected from advertising today: less than…
Citroën UK harnesses the power of Gogglebox in a new TV ad campaign
Citroën UK has teamed up with Channel 4’s hit TV series Gogglebox as CarGurus seeks…
Nano Interactive Appoints Advertising Industry Alum Iain Jacob as President
Nano Interactivethe leading advertising technology platform specializing in targeting without personal identifiers, today announced the…
Former owner of advertising agency Ad Direction, David Futtersak, of Warwick, dies
Tuesday 08 June 2021 Shalom Memorial Chapel View larger + David I. Futtersak, 94, died…
Cipla and mAbxience join forces to ensure affordable access to oncology treatments
Cipla Medpro, South Africa’s third largest private sector pharmaceutical company and a wholly owned subsidiary…
First educational cannabis advertising campaign in the UK
ENDO.AGENCY has launched a first for UK media advertising with a cannabis information campaign that…
Carshop launches “home of good carma” advertising campaign
Carshop is launching a multi-million pound advertising campaign to promote a new strategy devised by…
New advertising campaign to encourage Australians to get vaccinated against coronavirus
So far, more than 4 million vaccines have been administered across the country and 500,000…
China’s state-run media paid US newspapers millions for ad campaign: report
Media headlines on May 26 CNN’s Jeff Zucker downplays Chris Cuomo advising his brother as…
Ad Agency Weekly News Summary: May 20, 2021
Changes in creative leadership Havas Chicago appointed a new creative director, Myra Nussbaum, replacing John…
EXCLUSIVE – Analysts bullish on ad industry
Getty Market analysts are supporting the rise in the advertising industry after a string of…
The 2021 Marketing and Advertising Agencies Report
AbstractThe relationship between brands and agencies is constantly evolving. Add to that a pandemic, seismic…
BMW projects AI-generated artwork onto car for ad campaign
BMW’s MARKETING department hopes to find a new form with a new ad campaign for…
The Ram Truck brand partners with Foo Fighters to launch a new ad campaign to shine the spotlight on everyday rock stars
Starting today, the Ram Truck brand and Foo Fighters are teaming up to pay tribute…
Asda appoints Havas London as new advertising agency | News
Asda has appointed Havas London as its new creative advertising agency. The supermarket launched a…
Mogae Media acquires advertising agency Rediffusion
Mumbai-based integrated communications and marketing agency Mogae Media has acquired 48-year-old local advertising agency Rediffusion…
“The advertising industry has lost the romance”
NEW DELHI : Arun Nanda, who co-founded advertising company Rediffusion with Ajit Balakrishnan and Mohammed…
College grads launch LA’s first-ever Gen-Z advertising agency – Santa Monica Daily Press
Faced with a dearth of job openings in the pandemic economy, six LMU graduates decided…
New Ad Campaign Positions Milwaukee as a Destination of Choice for Safe Meetings and Events
VISIT Milwaukee announced April 12 that it has created a new ad campaign that positions…
Sotheby’s International Realty launches first global transcreational advertising campaign
As the global real estate market continues to break its own records, the ‘Nothing Compares’…
How to select an advertising agency
An advertising agency, also known as a graphic agency or design agency, is a company…
Sidecar Releases Online Advertising Industry Benchmarks for 2021
PHILADELPHIA CREAM, April 20, 2021 /PRNewswire/ — The global pandemic has led to a dramatic…
The ad industry is expected to make a major comeback on COVID
Data: GroupM; Graphic: Will Chase/AxiosThe advertising industry, plagued by pandemic-induced budget cuts last year, is…
‘A Judgment For The Advertising Industry’: The Death Of Third-Party Tracking Opens Up New Opportunities For Retailers
A new era of advertising is taking shape. Driven by growing consumer concern about how…
How Covid-19 Changed the Advertising Industry
Times Square in New York.Angela Weiss | AFP | Getty ImagesAround this time last year,…
Does the advertising industry have a problem with modern slavery?
Whenever there’s a conversation with purchasing about modern slavery law, there’s a general consensus that…
Advertising Agency of the Year 2020: Goodby Silverstein & Partners
Gold: Goodby Silverstein & PartnersJeff Goodby and Rich Silverstein have achieved iconic status in the…
Destination DC and Events DC issue RFP for salvage ad campaign
WASHINGTON, February 5, 2021 /PRNewswire/ — Destination DC (DDC), the official destination marketing organization for…
Craig Jacobs named SA’s first recipient of the Fashion Innovation Award
The sustainability pioneer is recognized for his work as the founder of eco-conscious brand Fundudzi…
Winners and losers in the advertising industry in 2020
2020 was the most crushing year for the ad industry since the 2008 recession. On…
Making the advertising industry work for moms
First of all, I recognize that a guy who writes about all things mom is…
Diversity in the advertising industry requires agency collaboration
The advertising industry works on the front lines of conversations about COVID-19, racial injustice and…
The 5 Steps to Selecting the Best Advertising Agency for Your Business
Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns,…
The South African advertising industry still has a long way to go
The recent heckling of the Clicks hair campaign reminds us that every once in a…
Distribution of the impact of the coronavirus on the advertising industry
The coronavirus pandemic has upended the advertising industry, as well as other parts of the…
London ad campaign outperforms other agencies in new Populus poll
In a pre and post Populus survey of UK ad agency awareness of over 2,000…
How the Ad Industry Makes Fossil Fuels Sexy
It’s time to wake up. On the Global Day of Climate Action, VICE Media Group…
Battery & LA Clippers Ad Campaign Named Finalist at ThinkLA Awards for Effectiveness
LOS ANGELES, September 3, 2020 /PRNewswire/ — Battery, the Los Angeles-based creative advertising agency known…
How COVID-19 Affected the CEE Advertising Industry: Admixer Stock Survey Results
In June, the independent advertising technology company mixer surveyed ad technology vendors, brands, advertisers and…
The 23 people shaping the TV advertising industry in 2020
The TV industry is undergoing massive changes as people flee traditional TV to streaming platforms…
Stop pretending: the advertising industry is stressed, depressed and anxious
Thinkstock A major study reports little change in mental health status in the media industry…
Samsung launches first in-game programmatic advertising campaign in partnership with Adgage and Anzu
In honor of the new Samsung A51, Samsung and Starcom have launched their first in-game…
SKIPPY® Peanut Butter Team Announces New Advertising Campaign
“More than ever, we realize that sometimes all you need is a little break or…
An Insider’s Guide to Finding the Right Advertising Agency
Often, in-house marketing teams are tasked with finding a new ad agency partner to help…
Advertising Agency of the Year 2019: Adam & Eve/DDB
While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work,…
StrawberryFrog teams up with Truist on Bold, a new ad campaign to launch for the big game in Miami
Creative agency StrawberryFrog has teamed up with Charlotte-based Truist Financial Corporation (TFC) to launch its…
Head of advertising agency 2019: Devika Bulchandani
Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global…
Advertising Agency of the Year 2019: Wieden+Kennedy
In 2019, the agency went from being a creative place with advertising to being a…
DJI launches its first national advertising campaign in the UK
DJI, the world leader in creative camera technology, has launched its first national advertising campaign…
The ad industry has a problem: people hate ads
In the pre-digital era, ad agencies were ruled by swaggering creative directors who gorged themselves…
Shopkick Launches TV Ad Campaign With Minneapolis-Based Agency Marketing Architects
MINNEAPOLIS–(BUSINESS WIRE)–Shopkick, a leading shopping rewards app, makes its national TV debut with the launch…
The advertising industry is approaching a new target: influencers
Liz Della Croce has been living online for five years, posting neatly curated photographs of…
“The ad industry is a relentless daily life”: why agencies should unionize
“Once the first agency gets unionized, it becomes easier for everyone,” a strategist wrote on…
Buddig Launches National “Lunchtime Anytime” Advertising Campaign
Titled “Lunchtime Anytime”, the new campaign approach allows Buddig to hyper-target consumers based on their…
What this ad agency learned from opening a cafe in Locust Point
When Planitthe advertising agency that I co-founded decided to move from an office tower in…
South Africa Advertising Industry Report 2018
DUBLIN, July 17, 2018 /PRNewswire/ — the “The advertising industry in South Africa 2018” report…
The impact of #MeToo on the advertising industry
(Image credit: Pixabay)In the era of #MeToo, where does the advertising industry stand? At a…
Why the ad industry believes Facebook is invincible
Facebook’s business is nearly 100% driven by advertising. SummerEven with all the negativity swirling around…
New ad campaign shows how EY’s better-connected consultants are guiding clients through the era of transformation
NEW YORK, October 10, 2017 /PRNewswire/ — Today, Ernst & Young LLP is launching a…
Here’s why the advertising industry needs to change
It’s time to bypass the advertising industry. This industry is stuck with shady inventory and…
South African Authorities Decide ‘100% Black Owned Advertising Agency’ Campaign Isn’t Racist
Here is an unusual story from South Africa. It seems that an anonymous citizen of…
Fighting For Talent – What’s the answer to the ad industry’s recruiting woes?
It is a truism that an agency is nothing more than its employees. With few…
Five ways the ad industry is about to transform
Technology has brought enormous changes to the advertising industry, changes that would have been inconceivable…