Pacaso launches its first-ever global advertising campaign, “Own It”


The global media campaign will be launched on March 14, 2022in strategic markets in the United States, the United Kingdom, Germanyand Sweden. Along with the launch of OwnPacaso is pleased to announce that BBH United States and Mediahub as creative agencies and reference media, respectively.

In partnership with the creative agency BBH United Statesthe creative platform Own was inspired by the emotional pull surrounding what it really means to own something. Pacaso is a category-creating brand, offering people the opportunity to own a luxury second home for ⅛ the price. the Own was filmed at some of Pacaso’s amazing properties and brings to life the spirit of Pacaso owners who take pride in owning their second home.

“It’s mine the intersection of our owners’ approach to life, as well as a summary of the modern, more sustainable approach to second home ownership offered by Pacaso,” said Pacaso CMO Whitney Curry. “Our inaugural campaign is a testament to the Pacaso’s mission to create a possible and pleasant second home property for several people. Our partners, BBH United States and Mediahub, are perfectly positioned to help propel the growth of the Pacaso brand.”

“We are thrilled to launch our AOR relationship with a groundbreaking inaugural national campaign for Pacaso that is both ambitious and achievable,” said Aman DuncanCEO of BBH United States. “From our first meetings with Pacaso, we knew that we had something special with the Own creative platform.”

Pacasso generated near $300 million of revenue in 2021, the company’s first full year, and sold around 400 Pacaso units, among many other brand milestones. The company plans to expand to more than 30 new second home destinations in 2022. To date, Pacaso operates in more than 35 second home destinations in the United States and Europe.

“We love the Pacaso brand mission and are thrilled to partner with them for this next phase of their growth,” said Sean CorcoranUS CEO, Mediahub.

The campaign was produced by JOJX. All Pacaso TV commercials can be found on

For media inquiries, please contact [email protected].

About Pacaso
Pacaso® is a technology marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with high-end amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and after purchase professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in over 35 premier second home destinations worldwide. Pacaso has been certified as Great place to work and is recognized as one of Glassdoor 2022 Best Workplaces.

Learn more about Pacaso and view announcements at and connect with @PacasoHomes on instagram and Twitter.

About BBH United States
BBH United States “zags” where other agencies “zig”, delivering ambitious ideas for ambitious clients who sit at the heart of culture, advertising and entertainment. Harnessing the power of creativity for outsized impact on corporate culture and growth, BBH United States works with some of the world’s most innovative marketers including Google, Linkedin, Netflix, Barbie, Walmart, Hulu, Samsung, Lionsgate, Pernod Ricard, Marvel and Brighthouse Financial. For more information, visit

About Mediahub Worldwide
Mediahub is a global media planning and buying company with over 900 employees worldwide. We are an award-winning agency designed for challenger brands or businesses that disrupt the status quo and want a media agency that disrupts media norms. Our smart and agile organization consists of key verticals including I+A (Insight + Action Communications Group), P3 (Programmatic, Research and Social Group) and our Creative Media Group, R+D Lab (Radical+ Disruptive), which specializes in working with cutting-edge media partners to develop ideas that consumers seek out, share and talk about. Mediahub was named 2018 US Media Agency of the Year by Adweek and 2019 and 2020 Media Agency of the Year by Ad Age.

Mediahub is one of Interpublic’s three major media agencies (NYSE: IPG) and as such is powered by the buying and intelligence power of Magna Global and the data and technology backbone of Kinesso.

For more information, visit us at or follow @MediahubWW.



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