The OOH scene constantly generates fun campaigns for us on the road, especially in the entertainment industry that enriches our daily travels with the latest static trailers from the Egyptian Box Office. Nowadays we witness Taht Tahdeed Al selah, or “At Gunpoint”, in English. Featuring Hassan El Radad, Mai Omar, Shereen Reda, Bayoumi FouadAbbas Abul-Hassan and Amr Abdul Gelil
The visual makes the film look mysterious, one of the visuals appears against a dark background, and the stars make direct and pensive eye contact with the audience. The same seriousness appears on the faces of the stars in the other visual with a collage-like design. The name of the film has a unique calligraphic style, designed specifically to give the mystery the same look and feel.
The campaign hit the streets in the last week of October, with targeted delivery to certain neighborhoods, with different formats and sizes for the advertising message. It is worth mentioning that the campaign exceeded 2 million Egyptian pounds at the box office in its first few weeks.
See Out-of-home monitoring (MOOH), a media intelligence and analytics agency active in Cairo and Dubai, to learn more about this campaign.
