Niva Bupa onboards Leo Burnett as an advertising agency to solve its business problems with new era thinking and creative solutions
Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) is onboarding Leo Burnett as an advertising agency partner, following a multi-agency pitch. The brand changed from Max Bupa to Niva Bupa last year, following a change in the company’s shareholding. Niva Bupa’s mission is to democratize health insurance in order to make quality health care accessible to as many people as possible. The company intends to bring a new perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints of hospitalization. This partnership with Leo Burnett will help the brand achieve its vision of creating groundbreaking work to give people more control over their health and well-being.
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Nimish Agrawal, Senior Vice President and Head of Marketing at Niva Bupa Health Insurance, said, “At Niva Bupa, we evangelize insurance for freedom not restraints and the brand philosophy around ‘claiming life’. reflects the brand’s mission. There is a huge need to simplify the category and improve the category narrative to be more positive and empowering. During our interaction, we found Leo Burnett’s approach to be bold yet extremely intuitive and in line with our vision for the brand and we are delighted to partner with them.
Dheeraj Sinha, CEO Leo Burnett, South Asia and President of BBH India, said, “The health insurance category has come under significant scrutiny due to the pandemic. Niva Bupa being one of the leaders in this segment, offers some of the most comprehensive products making health insurance more accessible to everyone. We look forward to partnering with them to improve consumer understanding of the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-focused approach.
Adding Samir Gangahar, Head of North Leo Burnett, said: “This is a fantastic opportunity for us to create conversation around a category that has immense growth potential. The brand needs a strong communications plan that addresses its business issues, backed by new era thinking and creative solutions. We look forward to working with the team.