New Zealand ad campaign pokes fun at Irish rugby team


A tongue-in-cheek advertising campaign is reportedly set to poke fun at the Irish rugby team as they arrive in New Zealand for their three Test tour in July.

According to New Zealand Heraldbetting company TAB NZ has put up a number of billboards that will be making fun of the Irish when they land in New Zealand later this month.

Signs should be placed at the airport, near the player’s hotel, and other key locations.

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“0 wins in New Zealand” and “Think it’s been a long flight? Try a 28-year unbeaten streak at Eden Park” are two of the adverts planned.

Perhaps the most sarcastic ribs are the fact that the Irish squad have four New Zealanders among them. “4 Kiwis in the team. It might help your chances a bit,” the sign taunts in reference to scrumahlf Jamison Gibson-Park, center Bundee Aki, fly-half Joey Carbery and winger James Lowe, all of whom will return to their country of birth.

It’s an interesting move given that New Zealand have traditionally relied heavily on players born in Samoa, Tonga and Fiji. Indeed, five of the six uncapped players named for the series are from the islands.

“From the moment they arrive in New Zealand to the moment they step onto the pitch, TAB NZ will be there to remind them that their chances are not good,” said the company’s managing director of marketing and customer experience. company, Jodi Williams. New Zealand Herald.

“You have to go all the way back to 1994 to find the last time the All Blacks lost in the Garden of Eden. It was the same year that Forrest Gump hit the big screen and Friends began his brilliant 10-season run. on the television.

“Based on Ireland’s strong performance in this year’s Six Nations, this should be an excellent three-Test series that will keep fans on both sides on the edge of their seats.”

The campaign perhaps betrays the fact that New Zealand is more nervous about an incoming Irish tour than at any point in its history.

Indeed, the men in green have beaten the All Blacks in three of their last five matches, since beating their longtime duck against the side in 2016. More recently, Ian Foster’s side have was hammered home in Dublin last November in what was arguably one of the greatest Irish performances of the professional era.

As the campaign highlights, the Irish have never beaten the All Blacks in New Zealand, although they have come close on several occasions over the years.

Andy Farrell’s men will face the All Blacks on July 2, 9 and 16 in Auckland, Dunedin and Wellington respectively. Ireland will also face the Maori All Blacks in two midweek matches in Hamilton and Wellington.

One thing is clear: this series heats up well.


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