NEW YORK, October 10, 2017 /PRNewswire/ — Today, Ernst & Young LLP is launching a multimillion-dollar brand campaign, showcasing how the firm’s army of better-connected consultants is empowering clients to adapt to the changing business landscape. In this time of unprecedented complexity and business opportunity, EY has named this era the Age of Transformation.
“Like the Industrial Revolution and the Information Age, we are seeing a fundamental transformation across all industries, but it is now happening at a fierce pace,” said Bob Patton, vice president of accounts for EY Americas. “As a result, companies are not just adjusting their strategies, but rather changing their business models to stay relevant. Our people across all of our service lines are helping our clients navigate the era of transformation with courage and confidence. “
The multi-channel campaign will first launch in the United States with full-page ads in The Wall Street Journal,New York Timesand FinancialTimes highlighting how EY enables its clients to succeed in the age of transformation. Additionally, advertisements will run across multiple platforms via broadcast, print, social media and digital billboards in New York City Times Square. Events, content, and PR efforts will be integrated into the year-long effort.
“No company is immune to the sweeping changes we’re seeing in the age of transformation – not even EY,” said Hank Prybylsky, Vice President of EY Americas Advisory Services. “Because of this, we asked if there was a more agile and connected model: one that was goal-driven and strategic, but also able to execute quickly, then adapt and sprint to smart solutions. That’s why over the past few years, we have built a wide range of strategic alliances and hired, acquired and developed talent and capabilities to help solve our clients’ toughest challenges.”
“After a decade of strong growth in our consulting practice, today we are launching EY’s first consulting brand campaign to showcase the power of our consulting business through advertising, video and branded content” , said Hilary Tricker, EY Americas Brand, Director of Marketing and Communications for Advisory Services. “In doing so, we inspire our consultants and clients to continue building a better world of work.”
EY worked with multiple agencies to produce and execute this content-rich integrated campaign, including a strategic and creative agency brand piemanufacturing group Hogarth and media agency MediaCom.
EY has created a digital thought leadership hub where companies can read how to navigate the era of transformation. To visit ey.com/consulting to learn more.
About EY Advisory Services
As better-connected consultants, we help our clients navigate the era of transformation. We achieve this by connecting the talents, creativity and experience across our organization and alliances. This allows us to ask the best questions and find answers to some of the world’s toughest challenges and build a better world of work.
EY is a global leader in assurance, tax, transaction and advisory services. The knowledge and quality services we provide help build confidence in capital markets and economies around the world. We develop exceptional leaders who team up to deliver on our promises to all of our stakeholders. In doing so, we play a vital role in building a better world of work for our people, our customers and our communities.
EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
This press release was issued by Ernst & Young LLP, an EY member firm serving clients in the United States
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