Netflix pledges over R900m to boost South Africa’s film and TV industry


Netflix has pledged over R900 million to contribute to the South African creative industry between 2022 and 2023. The announcement was made at the 4th Annual South Africa Investment Conference. This substantial commitment will cover four productions – one international and three local – which will be shot in South Africa this year and next.

These productions, which are just a few of the many shows the company is creating in South Africa with local production partners such as Film Afrika, Gambit Films, Quizzical Pictures and Burnt Onion, will significantly boost the southern film and television industry. -African. They will also allow local stories to be developed and featured on Netflix’s global service available to 222 million members in more than 190 countries, creating numerous job opportunities and strengthening the local economy in the process.

South Africa: a favorite place for cinema

South Africa is fast becoming one of the world’s leading locations for Netflix productions, with the country seen as a hotspot with a robust and talented film industry filled with local creatives to bring international stories to life.

One of the great titles shot in partnership with Film Afrika is Panda Project – the working title of an international title A play – the live-action series adaptation of the immensely successful manga/anime.

A play would be Netflix’s largest production in Africa to date in terms of scale and budget, spanning South African cast and crew, infrastructure and vendors. The production is expected to create opportunities for more than 50 cast members from South Africa, with more than 1,000 full-time crew member jobs (made up of 67% previously disadvantaged people and 46% young employees ). This also includes a mentorship program for more than 30 young creatives and technicians in collaboration with the SA Film Academy in 2022.

According to Shola Sanni, director of public policy for Netflix in sub-Saharan Africa, “Netflix is ​​committed to South Africa for the long term and we invest in talent in front of and behind the camera. Since our launch in 2016, we’ve worked with South African creators and distributors to bring high-quality stories that showcase the best of South African creativity and talent to a global audience – and that’s only the beginning.

Netflix is ​​having a positive impact on South African storytelling, working with people across the industry to create brilliant content that can find a global audience and generate even more demand for South African content. Local productions emphasize South African stories and also serve to showcase the country’s rich social and cultural heritage and other tourism assets to global audiences.

Every Netflix production in South Africa supports local businesses. When a Netflix Original is ordered, there is an opportunity for writers, directors, actors, stylists and makeup artists, as well as a long list of industries and professions that make it possible to produce a series or a complex movie. There is also a multiplier effect with any investment: the economic impact of each of the projects in South Africa is many times greater than the actual money invested.

“Netflix will continue to create new opportunities and develop the talent needed to support local productions and expand the diversity and variety of stories. Netflix will also develop and work with the industry on more industry development initiatives and skills transfer/training to contribute significantly to the growth of the South African creative industry,” added Sanni.

Over the past five years, Netflix has invested over R2 billion in South African productions, creating over 1,900 jobs. As of December 2020, over 80 South African movies and TV series were available on Netflix, and members were thrilled to experience South African storytelling and culture. In 2021, Netflix estimated that for every local view of a South African title on Netflix, there were 26 views by households outside of South Africa.


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