The Maldives Marketing and Public Relations Corporation (MMPRC) is conducting a strategic outdoor advertising campaign in key locations in Switzerland.
The campaign runs from September 12 to October 9, 2022.
MMPRC states that the main objective of the campaign is to increase the visibility of the Maldives brand and awareness of the destination in Swiss markets.
The MMPRC has revealed that advertisements showcasing the beauty of the Maldives will be displayed on billboards and digital screens in two main locations in Zurich for a duration of four weeks. The company points out that the ads are expected to reach millions of views each month.
Along with the natural splendor of the Maldives Islands, the advertisements will also inform potential visitors of the exciting experiences available to Swiss visitors to the Maldives.
The Swiss market is among the best performing source markets for tourist arrivals to the Maldives this year, with 22,751 arrivals as of September 14, 2022.
MMPRC organized several activities in order to maintain the presence and visibility of the destination and to increase arrivals from this market. This includes familiarization trips, digital media and a print campaign with Falstaff. Other activities are in preparation for this market of the future.
As the company responsible for marketing the Maldives as an overseas destination, MMPRC conducted 260 different marketing activities in 22 global markets last year. These include trade shows, roadshows, familiarization trips, marketing campaigns, webinars and interviews.
The MMPRC points out that the Maldives was awarded the title of “World’s Best Destination” (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. The World Travel Awards are globally recognized as the industry’s hallmark of excellence. This is the second consecutive year that the Maldives have successfully won this prestigious title, a shining testimony to the trust placed in the “magic of Maldivian hospitality” by travelers from all over the world.