Kumon North America chooses a new advertising agency


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November 04, 2021 // Franchising.com // RIDGEFIELD PARK, NJ – Kumon North America has partnered with Curious Jane to develop and execute the brand’s consumer and franchise recruitment advertising and marketing strategy in the States United States and Canada.

The partnership will build on Kumon’s success among educational franchises to increase brand awareness, welcome new students to Kumon centers and grow the franchise in existing and developing markets.

“We are thrilled to be working with Curious Jane to attract new Kumon families and instructors,” said Leah Coyle, Vice President of Brand, Kumon North America. “Together, we will launch a creative new campaign that builds on Kumon’s niche as the premier after-school math and reading enrichment program. We are confident that Curious Jane will help us achieve our ultimate goal: to create more successful and independent learners.

For children in preschool through high school, Kumon is an after-school math and reading enrichment program that goes far beyond traditional tutoring. Unlike other academic programs, Kumon is individualized for each child. Kumon’s program takes a step-by-step learning approach, helping children develop strong math, reading, and writing skills. Kumon students build confidence, increase focus, and improve study habits to unlock their true potential.

Curious Jane President and CEO Lora Kellogg, CFE, said the agency was honored to be entrusted with Kumon’s marketing efforts. “We look forward to serving as Kumon’s marketing partner and building on their already strong foundation. We are immensely impressed with the Kumon brand and its team, and we respect their history of helping children of all ages progress and perform above grade level in math and reading.

SOURCEKumon Franchise



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