By: Jersey Mike’s Subs | 0 shares 53 readings
The campaign, titled “It’s A Jersey Mike’s Thing”, features Danny DeVito
September 12, 2022 // Franchising.com // MANASQUAN, NJ – Jersey Mike’s Subs is launching a new national advertising campaign today called “It’s A Jersey Mike’s Thing”, which celebrates the company’s point of difference – its authentic sliced fresh and fresh grilled sub sandwiches made to order.
The campaign features New Jersey-born actor and comedian Danny DeVito, who grew up on the streets from the original Jersey Shore sub-store opened in 1956, outlining what it takes to make a sub- Delicious and authentic Jersey sailor. This is the first time the brand has used a celebrity in its advertising efforts.
“Who better to talk about the authenticity of Jersey Mike’s freshly sliced and grilled sub sandwiches than the guy whose birthday is a holiday in the state of New Jersey?” said Rich Hope, CMO, Jersey Mike’s Franchise Systems, Inc.
Danny DeVito Day is celebrated in New Jersey on November 17, the Asbury Park native’s birthday.
The spots also include actual members of the Jersey Mike crew, emphasizing the art of making a Jersey Mike sub sandwich.
Jersey Mike’s premium meats and cheeses are sliced on the spot and piled on store-baked bread. Jersey Mike fans crave their Mike’s Way® prepared subs with the freshest vegetables – onions, lettuce and tomatoes – topped off with an exquisite twist of “juice”, red wine vinegar and a blend olive oil. Authentic cheesesteaks are grilled fresh.
This nationwide campaign also marks the start of the brand’s new Creative AOR partnership with Highdive Advertising. As AOR, Highdive is the creative lead for all brand advertising and will also include digital and social efforts. The partnership is the agency’s first QSR client and further expands its client list which includes a wide range of industries.
“Being from Jersey and growing up with Jersey Mike’s, I had an instant personal connection to the team, the product and the story behind it all,” said Mark Gross, co-founder and chief creative officer, Highdive. “With this first campaign, we were really able to bring to life the authenticity that makes Jersey Mike so special. The chance to work with a legend like Danny DeVito makes it all so much better.
Launched in time for the start of the 22-23 college football season, the campaign consists of multiple spots: 15 and 30 seconds, as well as social video and audio clips, and encompasses work across TV, digital, website and social media. Work on this campaign will continue in 2023.
SOURCE Mike’s Jersey
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