Irish advertising industry unites to launch Ad Net Zero climate action campaign – The Irish Times

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The Irish advertising industry has come together for a new climate action campaign that calls on advertising creatives to use their influence to promote more sustainable consumer choices and also sets a goal of achieving net carbon emissions. zero carbon in its operations by 2030.

The Institute of Advertising Practitioners in Ireland (IAPI) will lead Ad Net Zero Ireland, the first international chapter of an industry-wide initiative that started in the UK in 2020.

Members of IAPI will be joined by those of the Advertising Association of Ireland, Marketing Institute of Ireland, Commercial Producers of Ireland and IAB Ireland in an ‘all-inclusive’ offer to help advertising meet the climate crisis and make their work a force for positive change.

In addition to proposing measures to make business operations, including events and ad production, more sustainable, Ad Net Zero will urge the industry to #ChangeTheBrief – that is, to examine its broader responsibilities to the planet when it creates ads that influence consumer behavior.

IAPI chief executive Charley Stoney said engagement with the plan and collaboration across the industry has been “very inspiring” so far.

“The pursuit of sustainability is a top priority for business,” Ms. Stoney said. “I truly believe we can make a difference by joining Ad Net Zero and taking action to reduce carbon emissions.”

Elizabeth Sheehan, independent marketing and sustainability specialist, is working with industry to launch the Irish chapter of the initiative alongside IAPI board members Abi Moran, managing director of Folk Wunderman Thompson, and Fiona Field, CEO of OMD.

Ad Net Zero Ireland will be attending the next Ad Net Zero Global Summit, which will be held to coincide with the UN Cop 27 Climate Change Summit in Sharm el-Sheikh, Egypt in November.

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