INEO and Western Media Group launch biggest ad campaign yet

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INEO, a British Columbia-based developer of digital in-store advertising solutions, recently launched its largest advertising campaign to date with Western Media Group. Photo courtesy INEO

INEO, a British Columbia-based developer of digital in-store advertising solutions, recently launched its largest advertising campaign to date with Western Media Group.

The campaign is the result of a previously announced partnership between Western Media Group and Encorp Pacific (Canada). Commonly known as Return-It, it is a federally incorporated, not-for-profit product stewardship company that focuses on beverage container stewardship in British Columbia.

Return-It’s mandate is to develop, manage and improve systems to collect used packaging and end-of-life products from consumers and ensure they are properly recycled and not landfilled or incinerated.

INEO uses patented technology to integrate digital screens into theft detection gates at the entrance of retail stores. Its cloud-based platform uses the Internet of Things (IoT) and artificial intelligence (AI) technology to deliver personalized, demographic-based digital advertising at point-of-sale.

“Retail media networks are taking a huge chunk of the digital marketing industry,” says INEO CEO Kyle Hall. “INEO’s in-store retail media network capitalizes on this shift in advertising spend by enabling advertisers to access the retail customer across both online and in-store channels. A good example is the new Return-It campaign, which is now broadcast on the INEO Media Network.

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