INEO adds advertising industry veteran to its leadership team


Advertising industry executive Frank Halbach joins INEO to build relationships with brands and drive the growth of the company’s advertising sales.

SURREY, BC, August 11, 2021 /CNW/ – INEO Tech Corp. (TSXV:INEO) (the “Company” Where “INEO“), an innovative provider of location-based digital advertising, analytics and loss prevention solutions for retailers, announced today Frank Halbach joined the management team as General Manager – Advertising and Media. In this role, Halbach will oversee all aspects of INEO’s advertising-related sales and partnerships, contributing to the company’s continued growth.

An INEO reception system located in an INEO partner store. (CNW Group/INEO Tech Corp.)

Halbach has been a pioneer in the advertising industry leading global teams for DDB and various other agencies for the past 30 years. He also built and sold a Digital-Out-Of-Home (DOOH) advertising company, iPorta, specializing in interactive displays placed in medical waiting rooms. At the time of the sale, iPorta had over 1,000 screens in place and had long-term advertising contracts with many major brands, including P&G, GlaxoSmithKlein, Nestlé and TD Financial.

“Frank is a proven leader who brings extensive global media and advertising experience to the company,” said Kyle Hall, CEO of INEO. “Frank has enjoyed tremendous success in his career in the advertising industry and understands the changing environment of the digital advertising market, including where INEO brings new and innovative solutions. We are very pleased to have Frank join our team and leading our growth in the advertising aspects of our business. With the hiring of Frank and increased volumes through our programmatic advertising partner Hivestack, the company’s agreement with Consumer Media Solutions has come to an end. I want to thank them for all the work they’ve done to get our advertising business off the ground.”

“I am delighted to join INEO at such an exciting time in the Company’s history,” said Frank Halbach. “The combination of the INEO Home System’s location within the retail store and the data analytics the system collects is a dream come true for advertisers and brands. I believe INEO is extremely well positioned to explosive growth given the company’s vast pipeline of opportunities for its Home Service Systems.”

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About INEO Tech Corp.

INEO Tech Corp., through its wholly owned subsidiary, INEO Solutions Inc., provides retailers, advertisers and brands The INEO reception network, a patented in-store and online location-based advertising network that enhances customer experience, monetizes retail store entrances and protects against retail theft. the INEO reception network is a revolutionary cloud-based digital advertising and data analytics system that delivers personalized advertisements to digital screens embedded in retail store entrance theft detection doors. INEO is headquartered in Surrey, Canada and listed on the TSX Venture Exchange under the symbol “INEO”.

Forward-looking statements

Investors are cautioned that, unless otherwise stated in the Information Document, any information published or received regarding the Company may not be accurate or complete and should not be relied upon. Trading in the Company’s securities should be considered highly speculative.

This press release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectations. Important factors – including the availability of funds, acceptance of the Company’s products, competition and general market conditions – that could cause actual results to differ materially from the Company’s expectations are disclosed in the documents of the Company filed on SEDAR, including the annual information form for the financial year ended June 30, 2020 filed on SEDAR December 3, 2020 . Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release..




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