HomeStart Finance has rebranded Showpony as a branding, marketing and advertising agency partner (main image: left to right Jamie Scott, Showpony, Andrew Mills, HomeStart and Parris Mesidis, Showpony).
Following a competitive pitch process that generated “significant” interest on HomeStart’s behalf, Showpony retained the client based on its “strategic understanding” of the business, according to Homestart CEO Andrew Mills.
“Showpony has demonstrated a strategic understanding of HomeStart, including the aspirations and needs of our customers, and a proven ability to bring the dream of homeownership to life through strong creative campaign executions,” said Mills.
“We are excited to continue working on building our brand with Showpony, building on the successful Future You and Closer campaigns over the past nine years.”
“Key to this nomination is our shared passion to help as many members of our community as possible achieve their dream of owning their own home.”
“We are both ambitious organizations that want to set the standard in our respective fields,” said Parris Mesidis, Creative Director of Showpony Group.
“We both want to innovate, have a positive impact and achieve things that others might think impossible. Making those ambitions a reality is so much easier when you partner with like-minded people.
