Grocery app buymie launches its first ad campaign
Online grocery app buymie launched its first brand campaign on TV, VOD, radio, social media and OOH.
The campaign was created by cafe, a new agency specializing in creating communications for start-up and expanding businesses. The “We Shop Like You Do” idea brings to life Buymie’s focus on customer service and how Buymie’s personal shoppers will do whatever it takes to shop just the way they do. their customers love them.
According to Maria Bullen, CMO of buymie: “From knee height” we are taught to choose good products, from green bananas to milk “from the back of the fridge” – including potatoes and tomatoes. So while we ship fast, we wanted to celebrate the fact that at Buymie, we give our customers the ability to request purchases the way they like. Our personal shoppers are really as selective as they are!
The creative idea comes to life in film and radio with a tribute to the 1980s, according to Paul Waddup, creative partner of café, the agency behind the campaign.
“’Do you remember when you were a kid and your mother sent you to the store? Mine did, and we used that idea (and how difficult it was) for our buymie campaign.
Filmed on location in Dun Laoghaire, the advert was produced by Bottle and directed by Emma Smith working on her first commercial project since her award-winning student film ‘Starry Night’.
Launched in 2016, Buymie is a mobile app that allows consumers to order groceries from select retailers and have them delivered to their doorstep in less than an hour. To date, Lidl and Dunnes Stores have signed up to be part of the service. The company behind the app has also successfully raised over €15 million in investments from players such as ACT Venture Capital, Sure Valley Ventures and Wheatsheaf Group.
CMO: Maria Bullen
Agency Producer: Bob Boxer
Creative Director: Paul Waddup
Account Manager: Natalie Ott
Production company: Bottle
Director: Emma Smith
Producers: Mick O’Connell/Dave Davin
DOP: Ronan Nissenbaum
Artistic Director: Elizabeth Brennan
Stylist: Sarah Flanagan
Make-up and hair: Jennifer Hennessy
Post-production: bottle/outer limits