Global In-App Advertising Industry to 2026


DUBLIN, October 8, 2021 /PRNewswire/ — The “In-App Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2021-2026” report has been added to from offer.

The global in-app advertising market has shown strong growth during the period 2015-2020. Going forward, the market is expected to grow at a CAGR of 18.4% during the forecast period. Keeping in mind the uncertainties of COVID-19, the analyst continuously monitors and assesses the direct and indirect influence of the pandemic on the various end-use industries. This information is included in the report as a major market contributor.

Mobile app advertising refers to a monetization strategy that allows advertisers to promote their products and services on smartphone apps. The mobile application requests an advertisement from the network, which uses an algorithm to identify and deliver the most appropriate advertisement to the user in real time. Some of the commonly used in-app ad formats include banners, interstitials, video blocks, and rich media ads. Compared to traditional ads, in-app ads are more user-friendly, can be personalized to user needs, and offer advanced geo-targeting features that improve consumer engagement and retention.

The easy accessibility of high-speed internet and the growing use of smartphones and tablets are some of the major factors driving the growth of the market. In recent years, the amount of information used through applications installed in smartphones has increased significantly. Manufacturers and service providers are promoting their products through innovative video advertisements to reach a wider consumer base and generate quality leads. Furthermore, the extensive use of mobile applications to access social media, along with the advent of online games, is facilitating the growth of the market. In-app advertisers use the advertising space available in mobile online games to promote their products, while offering rewards, extended play time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth driver. Advertisers can monitor consumer location and preferences to provide helpful recommendations on products and services available nearby. Other factors including broadband penetration and rapid urbanization, especially in developing economies, are expected to further drive the market.

Competitive landscape

The competitive landscape of the industry was also reviewed with some of the major players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

Key questions answered by this report

  • How has the global in-app advertising market behaved so far and how will it behave in the coming years?
  • What has been the impact of COVID-19 on the Global In-App Advertising Market?
  • What are the main regional markets?
  • What is the market breakdown by type of ad?
  • What is the breakout of the market based on the platform?
  • What is the market breakdown by application?
  • What are the different stages of the industry value chain?
  • What are the key drivers and challenges in the industry?
  • What is the structure of the global in-app advertising market and who are the key players?
  • How competitive is the industry?

Main topics covered:

1 Preface

2 Scope and methodology

3 Executive Summary

4 Presentation
4.1 Overview
4.2 Key Industry Trends

5 Global In-App Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakdown by Advertising Type
6.1 Advertising banners
6.1.1 Market trends
6.1.2 Market Forecast
6.2 Interstitial ads
6.2.1 Market trends
6.2.2 Market Forecast
6.3 Rich Media Ads
6.3.1 Market trends
6.3.2 Market Forecast
6.4 Video Ads
6.4.1 Market trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market trends
6.5.2 Market Forecast

7 Market Breakdown by Platform
7.1.1 Market trends
7.1.2 Market Forecast
7.2.1 Market trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market trends
7.3.2 Market Forecast

8 Market Breakdown by Application
8.1 Messaging
8.1.1 Market trends
8.1.2 Market Forecast
8.2 Entertainment
8.2.1 Market trends
8.2.2 Market Forecast
8.3 Games
8.3.1 Market trends
8.3.2 Market Forecast
8.4 Online purchases
8.4.1 Market trends
8.4.2 Market Forecast
8.5 Payment and ticketing
8.5.1 Market trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market trends
8.6.2 Market Forecast

9 Market Breakdown by Region

10 SWOT Analysis

11 Value chain analysis

12 Analysis of the five forces of carriers

13 Competitive landscape
13.1 Market structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Amobee Inc. (Singapore Telecommunications Limited) Company Overview Product Portfolio
13.3.2 Apple Inc. Presentation of the company Product portfolio
13.3.3 BYYD Inc. Company Overview Product Portfolio
13.3.4 Chartboost, Inc. Company Overview Product Portfolio
13.3.5 Facebook Inc. Company Overview Product portfolio
13.3.6 Flurry Inc. (Verizon Media) Company Overview Product portfolio
13.3.7 Google AdMob (Google Inc.) Company Overview Product portfolio
13.3.8 InMobi (InMobi Pte Ltd.) Company Overview Product Portfolio
13.3.9 MoPub Inc. (Twitter) Company Overview Product Portfolio
13.3.10 One by AOL (AOL) Company Overview Product Portfolio
13.3.11 Tapjoy inc. Company Overview Product Portfolio
13.3.12 tune inc. Company Overview Product Portfolio

For more information on this report, visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

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SOURCE Research and Markets

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