Global Digital Out-of-Home Advertising Industry to 2026 – by Product, End-User Sector and Geography, among others –


DUBLIN–(BUSINESS WIRE)–The “Digital Outdoor Advertising Market – Forecast 2021 to 2026” report has been added to from offer.

The outdoor digital advertising market is expected to grow at a compound annual growth rate of 10.35% over the forecast period to reach a market size of US$33.372 billion in 2026, from US$16.750 billion in 2019.

Companies cited

  • Lamar Advertising Company

  • OUTFRONT Media Inc.

  • Primemedia Outdoor

  • Broadsign

  • JCDecaux Group

  • Outdoor fairway advertising

  • Hurricane Media UK Ltd

  • AllOver Media, LLC

  • Outer clean channel

  • Ocean Outdoor UK Limited

Out-of-home digital media, or DOOH media, refers to digital media that appears in publicly accessible environments. This includes digital billboards and outdoor signage, as well as arrays of displays found in businesses such as shopping malls and healthcare providers. DOOH is a broad category, so you can find it all over the place. Head to the nearest shopping district and you’ll likely find large digital billboards, small digital billboards, and even small TV screens used to stream content. All of these are examples of DOOH. In practice, these displays mostly resemble the static billboards and signs that have been around for centuries. However, as digital screens can allow moving images and interactivity, they are much more flexible. Movement also has a much easier time catching the eye, which means DOOH has a lot more potential to make an impact.

Traditional billboards incur printing and setup costs for each new ad. Posting new content to digital billboards can be automated and done in seconds. There are more upfront costs to install a digital screen, but it’s an investment that more than pays off. Digital also makes it possible to display several different contents. With traditional billboards, the same static image will remain visible for weeks, whereas a digital advertisement can change every 15 seconds. This on-screen variation keeps viewers interested and more receptive to messaging. DOOH is even more impressive when applied in tandem with other modern technologies. Combine display and facial recognition technology and you can match content to viewer demographics. Integrate weather data and you can create campaigns that change content depending on whether it’s sunny or raining. There are endless possibilities for creativity, context, and relevance when DOOH is paired with other sensors and software, most of which could not be possible with static displays, which is further expected to drive the growth of the DooH market.

Growth factors

  • Increased AR/VR adoption.

  • The replacement of traditional billboards with digital billboards is expected to fuel the growth of the market.

Impact of COVID-19

Due to the COVID-19 pandemic, several markets have been negatively affected due to the impact on business operating profits. Digital signage is one such market that is expected to experience a decline in growth over the next few years. Among other markets, media and advertising are likely to foresee huge disruptions in achievable revenues in the coming period. While digital advertising platforms have primarily seized opportunities to engage consumers simply because of the apparent correlation between time spent at home and media consumption, the traditional outdoor advertising (OOH) market is expected to decline in the future. course of the next few years. Since public transportation modes act as an ideal environment for the spread of a deadly disease like this, the DOOH market may be experiencing less reach, especially in transportation venues, as target customers mostly stay indoors and avoid crowded places as much as possible. possible.

Main topics covered:

1. Introduction

2. Research methodology

3. Executive Summary

4. Market dynamics

4.1. Market factors

4.2. Market constraints

4.3. Analysis of the five forces of carriers

4.4. Industry Value Chain Analysis

5. Digital Out-of-Home Advertising Market Analysis, By Product

5.1. Digital urban panel

5.2. Digital billboards

5.3. digital posters

5.4. Others

6. Digital Out-of-Home Advertising Market Analysis, By End-User Industry

6.1. Retail

6.2. Health care

6.3. Hospitality

6.4. Banking

6.5. Others

7. Digital Out-of-Home Advertising Market Analysis, By Geography

8. Competitive environment and analysis

8.1. Key Players and Strategic Analysis

8.2. Emerging players and market profitability

8.3. Mergers, acquisitions, agreements and collaborations

8.4. Supplier Competitiveness Matrix

9. Company Profiles

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