DUBLIN, February 28, 2022 /PRNewswire/ — The “Global Digital Advertising Market: Size, Trends and Forecast with COVID-19 Impact Analysis (2022-2026)” report has been added to from ResearchAndMarkets.com offer.
This report provides an in-depth analysis of the global digital advertising market by value, by advertising format, by platform, by region, and more. The report provides regional analysis of the digital advertising market including United States, Asia Pacific, Europe, and Rest of the world. The report also provides a detailed analysis of the impact of COVID-19 on the digital advertising market.
The report also assesses key market opportunities and outlines the factors that are and will be driving the growth of the industry. The growth of the global Digital Advertising market has also been forecasted for the period 2022-2026, considering previous growth patterns, growth drivers and current and future trends.
The global digital advertising market is concentrated, with a few key players present across the globe. The major players in the global digital advertising market are Amazon com. Inc., Alphabet Inc. (Google), Facebook Inc. and Alibaba Group Holding Ltd. are also featured with their respective financial information and business strategies.
Company coverage:
- Amazoncom. Inc.
- Alphabet Inc. (Google)
- facebook inc.
- Alibaba Group Holding Ltd.
Regional coverage:
- United States
- Asia Pacific
- Europe
- Rest of the world
The digital advertising market can be segmented on the basis of platform (mobile advertising and desktop advertising), advertising format (display advertising, search advertising and classifieds) and industry verticals (automotive, computer products and consumer electronics, CPG, healthcare and pharmaceutical, entertainment, media, travel, telecommunications and others).
While most industries around the world have been negatively impacted by COVID-19, the digital advertising market has seen a mixed impact on it. Initially, the market witnessed a decline in ad spending by ad agencies, as most companies shut down over concerns about the spread of the COVID-19 virus, during the first half of 2020. However, later in In the year 2020, the market has seen an increase in the adaptation of the digital form of advertising as many end-user industries have embraced digitalization as a result of COVID-19. Many leading players have introduced changes to their operational policies, which has allowed for growth amid the pandemic.
Global Digital Advertising Market is growing during the years 2018-2021 and it is projected that the market will grow during the next four years i.e. 2022-2026. The global digital advertising market is expected to increase owing to growing internet penetration, growing popularity of smartphones, rising social media usage, growing e-commerce penetration, rising investments in technology and digital platforms and the growing adoption of real time. auction (RTB) of online advertising slots. Still, the market is facing some challenges such as government regulations and data privacy issues, shortage of skilled labor, increased usage of ad blockers, etc.
Main topics covered:
1. Summary
2. Presentation
3. Global Market Analysis
3.1 Global Digital Advertising Market: An Analysis
3.1.1 Global Digital Advertising Market by Value
3.1.2 Global Digital Advertising Market by Ad Format (Display Format, Search Ad Format and Classified Ad Format)
3.1.3 Global Digital Advertising Market by Platform (Mobile Digital Advertising and Desktop Digital Advertising)
3.1.4 Global Digital Advertising Market by Region (United States, Asia Pacific, Europeand rest of the world)
3.2 Global Digital Advertising Market: Ad Format Analysis
3.2.1 Global Digital Signage Format Market by Value
3.2.2 Global Digital Search Ad Format Market by Value
3.2.3 Global Digital Classified Ads Format Market by Value
3.3 Global Digital Advertising Market: Platform Analysis
3.3.1 Global Mobile Digital Advertising Market by Value
3.3.2 Global Desktop Digital Advertising Market by Value
4. Regional Market Analysis
4.1 The U.S. Digital Advertising Market: An Analysis
4.1.1 The US digital advertising market by value
4.1.2 US Digital Advertising Market by Platform (Mobile Digital Advertising and Desktop Digital Advertising)
4.1.3 The US mobile digital advertising market by value
4.1.4 US desktop digital advertising market by value
4.1.5 The US Digital Advertising Market by Industry (Retail, CPG, Financial Services, Telecommunications, Computers & Consumer Electronics, Automotive, Healthcare & Pharmaceuticals, Entertainment, Media, Travel and Others)
4.1.6 US Automotive Digital Advertising Market by Value
4.1.7 US Digital Advertising Market for Computer Products and Consumer Electronics by Value
4.1.8 US CPG Digital Advertising Market by Value
4.1.9 US digital entertainment advertising market by value
4.1.10 The U.S. financial services digital advertising market by value
4.1.11 The U.S. Healthcare and Pharma Digital Advertising Market by Value
4.1.12 The U.S. digital media advertising market by value
4.1.13 The U.S. retail digital advertising market by value
4.1.14 The U.S. Telecom Digital Advertising Market by Value
4.1.15 The U.S. digital travel advertising market by value
4.1.16 Other US digital advertising market by value
4.2 Asia-Pacific Digital Advertising Market: An Analysis
4.2.1 Asia-Pacific Digital Advertising Market by Value
4.3 Digital Advertising Market in Europe: An Analysis
4.3.1 Europe digital advertising market by value
4.3.2 Europe Digital Advertising Market by Platform (Mobile Digital Advertising and Desktop Digital Advertising)
4.3.3 Europe Mobile Digital Advertising Market by Value
4.3.4 Europe Desktop-based Digital Advertising Market by Value
4.4 Rest of the Global Digital Advertising Market: An Analysis
4.4.1 Rest of the Global Digital Advertising Market by Value
5. Impact of COVID
5.1 Impact of COVID-19 on the Global Advertising Market
5.2 Impact of COVID-19 on the global digital advertising market
5.2.1 Change in consumer interests
5.2.2 Search engine optimization
5.2.3 Multi-channel digital presence and increased screen time
5.3 Post-COVID-19 scenario
6. Market dynamics
6.1 Engine of growth
6.1.1 Growing Internet Penetration
6.1.2 Growing Popularity of Smartphones
6.1.3 Increased use of social media
6.1.4 Growing Penetration of E-Commerce
6.1.5 Increased investment in technology and digital platforms
6.1.6 Increased adoption of real-time bidding (RTB) of online ad slots
6.2 Challenges
6.2.1 Government regulations and data privacy issues
6.2.2 Shortages of skilled labor
6.2.3 Increased use of ad blockers
6.3 Market trends
6.3.1 Increasing Adoption of Internet of Things (IoT)
6.3.2 Increase in adoption of 5G networks
6.3.3 Increase in cloud subscriptions
6.3.4 Increased adoption of location-based advertising services
6.3.5 Digital Media Out of Home (OOH) Introduction
7. Competitive Landscape
7.1 Global Digital Advertising Market: Competitive Landscape
7.2 Global Digital Advertising Market Players: Research & Development Expenditure Comparison
7.3 Global Digital Advertising Market Players: Daily Active Users Comparison
7.4 Global Digital Advertising Market Players: Online Scope
7.5 Global Digital Advertising Players by Market Share
7.6 US Digital Advertising Players by Market Share
7.7 US Digital Advertising Market Players: Comparison of Daily Active Users
8. Company Profiles
8.1 Amazon.com. Inc.
8.1.1 Overview of activities
8.1.2 Financial overview
8.1.3 Business strategy
8.2 Alphabet Inc. (Google)
8.2.1 Overview of activities
8.2.2 Financial overview
8.2.3 Business Strategy
8.3 Facebook Inc.
8.3.1 Company Overview
8.3.2 Financial overview
8.3.3 Business Strategy
8.4 Alibaba Group Holding Ltd.
8.4.1 Business overview
8.4.2 Financial Overview
8.4.3 Business Strategy
For more information on this report, visit https://www.researchandmarkets.com/r/l2u9z5
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