Software developers improve the user interface and usability of software solutions offered to advertising agencies. The multi-user interface, intuitive navigation and other similar features allow different departments to work collaboratively on a single platform and eliminate the costs of purchasing and maintaining different solutions. These enhanced features of new software solutions provided by MobileMonkey Inc., The Advantage Software Company and many others are attracting more ad agencies, thus fueling the growth of the ad agency software market.
- Amid the outbreak of the COVID-19 pandemic, television viewership has increased with the online presence of people, thus increasing the demand for software tools among advertising agencies for media planning and management .
- Cloud-based solutions are gaining momentum in the global advertising agency software market owing to faster deployment, increased security and lower costs, which is also appealing to small and medium-sized agencies.
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- The demand for managing the internal and external activities of advertising agencies, to ensure timely delivery to clients, is driving the share of project management software.
- North America held the highest market share in the global ad agency software market in 2018. Asia Pacific is expected to register the highest growth rate over the forecast period owing to booming online businesses, which influences the demand for ad agency software for effective branding of such businesses on digital channels.
- Some of the players operating in the ad agency software market are Accelo Inc., AdHaw, ADMATION, Adobe, AdScale, Celtra Inc., CurrentTrack, Forecast, FunnelDash, Hive Technology, Inc., Lineup Systems, Oracle, Outbrain Inc. , Scoro Software, Screendragon, The Workamajig and Wrike, Inc. among others.
- The detailed research study provides qualitative and quantitative analysis of the Advertising Agency Software Market. The geographic analysis performed focuses on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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