Designed to “reverse the script” on mainstream narrative, We are still heroes was created from the perspective of those who have been forced to choose between their livelihoods and compromise their personal beliefs. Highlighting the cost of vaccination mandates and medical discrimination, the campaign tells the stories of once-famous frontline workers who are now barred from their profession for choosing bodily autonomy.
As part of its launch, We are still heroes placed full-page ads in The San Francisco Chronicle, The Los Angeles Times, the San Diego Union Tribune and the Orange County Register. Despite the strong censorship of The Los Angeles Times and the San Diego Union Tribune, both of which reversed the decision to run the ads, the campaign was met with an overwhelming response from doctors, nurses, firefighters, teachers and the general public. In just 48 hours, the campaign’s Instagram account grew to more than 16,000 followers and website visits nearly crashed the site.
“We ask two crucial questions: ‘Isn’t courage always beautiful, even if it is not vaccinated?’ and “Do we oppose all forms of discrimination, including medical?,” Trimino said. These frontline workers sacrifice while standing up for freedom, and we must take action to ensure that discrimination does not has no place in any industry.”
About We Are Still Heroes
Launched in 2021, We Are Still Heroes is a movement designed to embrace and promote medical freedom in the workplace. Designed as a social advocacy platform for frontline workers, We Are Still Heroes tells the stories of those who have worked tirelessly during a pandemic, only to be forced to choose between vaccines and their livelihoods. We Are Still Heroes will continue to fight until we can end all forms of medical discrimination. For more information, donating or sharing your story, visit www.wearestillheroes.org, follow us on Instagram and Twitteror “like us” on Facebook.
About TRAFFIK
TRAFFIK is a minority-owned global advertising agency based in Southern California. Founded in 2001, TRAFFIK has twice been named by Inc. Magazine as one of America’s fastest growing private companies. For more information, please visit https://wearetraffik.com.
CONTACT:
Sandra Brown
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SOURCE We are still heroes
