FullThrottle, a privacy-friendly, end-to-end data platform that helps marketers identify and target audiences and measure results, today announced the appointment of Joy Baer to the Board of Directors of the society. With more than three decades of leadership in advertising technology and first-party data, Baer will provide valuable guidance as FullThrottle drives adoption of its comprehensive first-party data platform. Baer previously held leadership positions at Strata and FreeWheel, a Comcast company, where she set high standards for technology development and revenue growth.
Joy Baer joins FullThrottle’s Board of Directors following her tenure as Managing Director of FreeWheel Advertisers, where she oversaw the development of the industry’s most advanced media buying and selling platforms. Previously, she served as Chief Operating Officer and then President of Strata, building strategic partnerships to drive customer, revenue and technology growth. In 2004, Baer founded SpotBuySpot, a technology company that supports enterprise-wide software initiatives for Fortune 500 media companies. After four years of double-digit EBITDA growth, SpotBuySpot was acquired by Comcast in 2007.
“We are delighted to welcome Joy Baer to the FullThrottle Board of Directors,” said David Regn, Managing Director of FullThrottle. “Joy’s track record of guiding media and advertising companies towards sustained revenue growth and technology innovation is unmatched in our industry, and she is a perfect fit to lead our organization as we work to evolve FullThrottle’s exceptional first-party data platform.”
FullThrottle offers an end-to-end platform that enables brands and media companies to plan and execute effective marketing campaigns based on first-party data and artificial intelligence. FullThrottle recently announced the hiring of five key executives, accelerating the company’s growth and paving the way to market leadership.
“I’m very impressed with FullThrottle’s data platform and its superior ability to help brands, agencies and media companies solve the challenges of first-party data generation and activation.” said Joy Baer. “I am honored to join their Board of Directors and look forward to working with the rest of FullThrottle’s Board of Directors and management team to accelerate growth within this vibrant and dynamic market.”