Former founding partners of Ecosys OOH (later acquired by Publicis Groupe) and the trio of Nipun Arora, Hardik Kapdi and Mangesh Shinde collaborated and teamed up to launch Osmo, claiming to be India’s first omnichannel location-based advertising agency. It aims to bridge the gap between offline and online by challenging traditional methods with heavy use of AI and ML.
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With the explosion of data over the past few years, the agency aims to harness this opportunity to deliver meaningful and engaging experiences that dive beyond ROI and inspire consumers to take action. Osmo offers an OOH offering, location-based digital media and a multi-dimensional omniverse ecosystem.
The founding team has a collective experience of over 50 years and demonstrated work for a range of brands including Renault, Jeep, Zee, Colors, MX Player, Ola, Myntra, SBI Life, Sundaram Finance, Mastercard, Citibank, GSK , Mother Dairy, HP, Microsoft, Idea, Vodafone.
Commenting on the Osmo launch, Shinde, Data Scientist – IIIT Bangalore, said, “The top of one mountain is the bottom of another. After successfully establishing a robust ROI model in the OOH space in 2015, now is the time to bend the rules of the game. LOC8, our proprietary planning platform in integration with sophisticated ML models, offers a single view of the consumer from a location perspective. Thus, this enables the audience-centric approach for effective omnichannel targeting. »
Kapdi said, “It is time for us to define value, not price. The OOH media landscape has changed rapidly, but the way consumers are approached in the industry is still a very primitive approach. In my journey of growing businesses from zero to multi-core entities in various categories, I believe omnichannel is the new normal and Osmo is striving to drive these metrics offline and online.
Arora said, “Using in the new era of marketing where the status quo is constantly challenged, we have created a single platform that fixes all past broken promises in this industry. We are new-age entrepreneurs from different regions, cultures and backgrounds, making diversity our core strength. I’m really looking forward to working with my old but new partners and disrupting the market again.
Based in Mumbai, the agency is also present in Delhi and will soon have offices in Bangalore and Kolkata.