Former Ecosys OOH Founding Partners Launch “Osmo” Advertising Agency


The former founding partners of Ecosys OOH (later acquired by Publicis Groupe) and the trio of Nipun Arora, Hardik Kapdi and Mangesh Shinde collaborated and teamed up again to disrupt the location-based advertising ecosystem. Osmo is a Omnichannel location-based advertising agency to bridge the gap between offline and online by challenging traditional methods with heavy use of AI and ML.

With the explosion of data over the past few years, the agency aims to harness this opportunity to deliver meaningful and engaging experiences that go beyond ROI and inspire on-the-go consumers to take action. Osmo offers an OOH offering, location-based digital media and a multidimensional omniverse ecosystem.

The founding team has a collective experience of over 50 years and demonstrated work for a range of renowned brands such as Renault, Jeep, Zee, Colors, MX Player, Ola, Myntra, SBI Life, Sundaram Finance, Mastercard, Citibank , GSK, Mother Dairy, HP, Microsoft, Idea, Vodafone.

Commenting on the launch of Osmo, Mangesh Shinde, Data Scientist – IIIT Bangalore said, “The top of one mountain is the bottom of another. After successfully establishing a robust ROI model in the OOH space in 2015, now is the time to bend the rules of the game. LOC8, our proprietary planning platform in integration with sophisticated ML models, offers a single view of the consumer from a location perspective. Thus, this enables the audience-centric approach for effective omnichannel targeting. »

hardick said, “It’s time for us to define value, not price. The OOH media landscape has evolved rapidly, but the way consumers are approached in the industry still has a very primitive approach. In my journey of growing businesses from zero to multi-core entities in various categories, I believe omnichannel is the new normal and Osmo is striving to drive these metrics offline and online.

Speaking of the Osmo launch, Nipun Arora said, “Using in the new era of marketing where the status quo is constantly challenged, we have created a unique platform that fixes all the past broken promises of this industry. We are new era entrepreneurs who come from regions, of different cultures and backgrounds, making diversity our core strength. I’m really looking forward to working with my old but new partners and disrupting the market again.


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